Ft Press imprint: 1284 books
by Brian Solis, Deirdre K. Breakenridge
Language: English
Release Date: January 12, 2010
Language: English
Release Date: January 12, 2010
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren’t, and...
Cutting Edge Advertising
How to Create the World's Best Print for Brands in the 21st Century
Language: English
Release Date: December 11, 2012
Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising...
Fixing Toyota
Quality Is Hard--Lean Is Much Harder
Language: English
Release Date: October 15, 2010
A closer look at Toyota’s quality and lean manufacturing problems–and the powerful lessons and warnings they represent. In the general and business press, Toyota’s quality issues are just that: quality issues. The industrial community wonders if there might be more to it: whether Toyota’s...
The Second Cycle
Winning the War Against Bureaucracy
Language: English
Release Date: April 24, 2006
You're growing fast. You're profitable. Maybe they're even writing great things about you in the business press. But, just beneath the surface, are you incubating the seeds of disaster? It's happened over and over again, in one industry after another, to companies ranging from IBM to Upjohn. In this...
by R. Scott Corbett
Language: English
Release Date: January 18, 2011
Language: English
Release Date: January 18, 2011
Why you need to do serious email marketing–plus practical tips and steps for getting powerful business results from email, fast! Press “send,” make money. Is it really that easy? Before I show you how to use email to reach more prospects, retain more customers, and make more sales, let’s discuss...
"I Have a Dream"
A 50th Year Testament to the March that Changed America
Language: English
Release Date: July 25, 2013
On August 28, 1963, something quite amazing occurred. On that day, one of the largest political rallies ever took place in support of civil and economic rights of African-Americans, and Dr. Martin Luther King, Jr., standing in front of the Lincoln Memorial, gave one of the most stirring speeches in history...
by Jerry Weissman
Language: English
Release Date: June 30, 2010
Language: English
Release Date: June 30, 2010
This is the eBook version of the printed book. This Element is an excerpt from In the Line of Fire: How to Handle Tough Questions...When It Counts (9780131855175), by Jerry Weissman. Available in print and digital formats. Two Line Description Powerful lessons in answering tough questions from...
Beat the Market
Win with Proven Stock Selection and Market Timing Tools
Language: English
Release Date: December 11, 2008
“In this compelling book, Gerald Appel distills a lifetime of learning about what works on Wall Street into key principles of investment success. Whether you are new to the world of finance or you’re a veteran portfolio manager, you will gain from Gerald’s innovative research and his discerning...
by Alison Davis, Jane Shannon
Language: English
Release Date: March 8, 2011
Language: English
Release Date: March 8, 2011
This is the eBook version of the printed book. This Element is an excerpt from The Definitive Guide to HR Communication: Engaging Employees in Benefits, Pay, and Performance (9780137061433) by Alison Davis and Jane Shannon. Available in print and digital formats. One small step that can help you improve...
The Global Brain
Your Roadmap for Innovating Faster and Smarter in a Networked World
Language: English
Release Date: October 12, 2007
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed...
by Thomas Orlik
Language: English
Release Date: April 12, 2011
Language: English
Release Date: April 12, 2011
This is the eBook version of the printed book. If you liked this Short, you might also like Understanding China's Economic Indicators: Translating the Data into Investment Opportunities (9780132620192) by Thomas M. Orlik. Available in print and digital formats. What every investor must know about...
Enterprise Analytics
Optimize Performance, Process, and Decisions Through Big Data
Language: English
Release Date: September 13, 2012
The Definitive Guide to Enterprise-Level Analytics Strategy, Technology, Implementation, and Management
Organizations are capturing exponentially larger amounts of data than ever, and now they have to figure out what to do with it. Using analytics, you can harness this data, discover hidden...
Fire Your Stock Analyst!: Analyzing Stocks On Your Own
Analyzing Stocks On Your Own
Language: English
Release Date: November 5, 2009
The #1 Guide to Do-It-Yourself Stock Analysis– Now Fully Updated with Powerful New Shortcuts! “Harry’s book is among my most recommended readings because it provides a step-by-step process that enables any investor to analyze potential investment opportunities and ultimately become a much...
How to Keep Score in Business
Accounting and Financial Analysis for the Non-Accountant
Language: English
Release Date: October 17, 2011
In How to Keep Score in Business, Second Edition, long-time CEO Robert Follett shows you exactly how to "keep score" in business by reading and interpreting company financials. Step by step, Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports....