The Global Brain

Your Roadmap for Innovating Faster and Smarter in a Networked World

Business & Finance, Management & Leadership, Planning & Forecasting
Cover of the book The Global Brain by Mohanbir Sawhney, Satish Nambisan, Pearson Education
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Author: Mohanbir Sawhney, Satish Nambisan ISBN: 9780132716185
Publisher: Pearson Education Publication: October 12, 2007
Imprint: FT Press Language: English
Author: Mohanbir Sawhney, Satish Nambisan
ISBN: 9780132716185
Publisher: Pearson Education
Publication: October 12, 2007
Imprint: FT Press
Language: English
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
All the talk about "open innovation" and externally-focused innovation assumes that "one size fits all" in terms of what network-centric innovation is and how companies should harness external creativity. But the reality is that there is no one right way to master this tool. For instance, loosely governed community-based innovation projects are a very different animal from tightly-orchestrated development projects driven by a large firm. As the landscape of network-centric innovation becomes more diverse and more confusing, there is a desperate need to structure the landscape to better understand different models for network-centric innovation. This book brings clarity to the confusion. Further, it argues that managers cannot rely on anecdotal success stories they read about in the press to implement a network-centric innovation strategy. They need rigorous and analytical advice on what role their company should play in an innovation network, what capabilities they need to create, and how they need to prepare their organization for this significant shift in the innovation approach. This book offers a practical and detailed roadmap for planning and implementing an externally-focused innovation strategy.

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