翠西‧帕帕達拉斯Trish Papadakos: 2 books
Value Proposition Design
How to Create Products and Services Customers Want
Language: English
Release Date: January 26, 2015
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist
Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly...
by 亞歷山大．奧斯瓦爾德（Alex Osterwalder）, 伊夫．比紐赫(Yves Pigneur), 葛瑞格‧柏納達(Greg Bernarda)
Language: Chinese
Release Date: May 6, 2015
Language: Chinese
Release Date: May 6, 2015
☆亞馬遜Amazon商業、策略、行銷暢銷書
☆讀者4.5顆星熱讀推薦！18種語言譯本！
《獲利世代》未能詳盡，卻絕不可或缺的關鍵思考工具
「你需要『價值主張』去創造目標客戶的價值，
也需要『商業模式』為你的企業創造獲利，兩者缺一不可。」
-奧斯瓦爾德Alex...