Wilson Chew: 3 books

The age of disruption has arrived – fast and furious. Technological advances have revolutionised the global economy in ways not envisaged, engendering major established and traditional industries to wobble and slide. “Is it too late to do anything?” According to Dr Wilson Chew, author and leading...

If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself. According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience...

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty. Focusing...