B2B

Business & Finance, Economics, Development & Growth, Management & Leadership, Planning & Forecasting
Cover of the book B2B by Jacky Tai, Wilson Chew, Marshall Cavendish International
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Author: Jacky Tai, Wilson Chew ISBN: 9789814435345
Publisher: Marshall Cavendish International Publication: March 1, 2011
Imprint: Marshall Cavendish Edition Language: English
Author: Jacky Tai, Wilson Chew
ISBN: 9789814435345
Publisher: Marshall Cavendish International
Publication: March 1, 2011
Imprint: Marshall Cavendish Edition
Language: English
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself. According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding.Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself. According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide for everyone involved in branding.Revised from the 2007 bestseller, Transforming Your Business Into A Brand, this updated branding manual will show you just how a business becomes a brand.

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