William Bearden: 4 books

In the barbeque joints and plate lunch cafes off Memphis�s Front Street, one is easily reminded of the days when cotton was king, of a society of characters and cads; the big time and the small time; the rich and the richer; the hangers-on, anointed, powerful, and busted. Cotton created empires in...

The blues was born in the Mississippi Delta, and since that fateful night in 1903 when W. C. Handy heard the mournful sound of a pocketknife sliding over the strings of an acoustic guitar and the plaintive song of a long-forgotten musician in the hot night of Tutwiler, Mississippi, the blues has been...

Overton Park in Memphis, Tennessee, is a gem in the midst of a sprawling Southern city. In 1900, as Memphis emerged from bankruptcy and yellow fever epidemics, the Progressive movement encouraged Memphians to rely on the government for a better quality of life. The Memphis Park Commission, chartered...

Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach...