Walter Taplin: 1 book

Book cover of Advertising A New Approach (RLE Advertising)
by Walter Taplin
Language: English
Release Date: June 26, 2013

Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions. Taplin...
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