Soumitra Dutta: 3 books

Book cover of Ask, Measure, Learn

Ask, Measure, Learn

Using Social Media Analytics to Understand and Influence Customer Behavior

by Lutz Finger, Soumitra Dutta
Language: English
Release Date: January 23, 2014

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system...
Book cover of Throwing Sheep in the Boardroom

Throwing Sheep in the Boardroom

How Online Social Networking Will Transform Your Life, Work and World

by Matthew Fraser, Soumitra Dutta
Language: English
Release Date: February 16, 2010

"If you want to understand why Wikipedia is changing the world, this book is a must read." –Jimmy Wales, Founder, Wikipedia "This book is a must read for all - social activists, politicians or managers - who have an interest in understanding how our society is morphing." –Professor...
Book cover of Financing Entrepreneurship and Innovation in Emerging Markets
by Soumitra Dutta, Peter Klaus Cornelius, Lourdes Casanova
Language: English
Release Date: November 17, 2017

Financing Entrepreneurship and Innovation in Emerging Markets offers an original perspective on the links between macro data on innovation, data on micro-entrepreneurial processes and venture capital supply. The authors synthesize two disparate fields of research and thinking—innovation and entrepreneurship...
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