Ask, Measure, Learn

Using Social Media Analytics to Understand and Influence Customer Behavior

Business & Finance, Management & Leadership, Planning & Forecasting, Decision Making & Problem Solving
Cover of the book Ask, Measure, Learn by Lutz Finger, Soumitra  Dutta, O'Reilly Media
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Author: Lutz Finger, Soumitra Dutta ISBN: 9781449336837
Publisher: O'Reilly Media Publication: January 23, 2014
Imprint: O'Reilly Media Language: English
Author: Lutz Finger, Soumitra Dutta
ISBN: 9781449336837
Publisher: O'Reilly Media
Publication: January 23, 2014
Imprint: O'Reilly Media
Language: English

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.

Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.

Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.

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