The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
by
Norman M. Bradburn, Seymour Sudman, Brian Wansink
Language: English
Release Date: August 7, 2015
Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and...