Asking Questions

The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Business & Finance, Marketing & Sales, Research
Cover of the book Asking Questions by Norman M. Bradburn, Seymour Sudman, Brian Wansink, Wiley
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Author: Norman M. Bradburn, Seymour Sudman, Brian Wansink ISBN: 9781119214762
Publisher: Wiley Publication: August 7, 2015
Imprint: Jossey-Bass Language: English
Author: Norman M. Bradburn, Seymour Sudman, Brian Wansink
ISBN: 9781119214762
Publisher: Wiley
Publication: August 7, 2015
Imprint: Jossey-Bass
Language: English

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.

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