Robert Heath: 14 books

Our relationship with ads: it's complicated A must-read for anyone intrigued by the role and influence of the ad world, Seducing the Subconscious explores the complexities of our relationship to advertising. Robert Heath uses approaches from experimental psychology and cognitive neuroscience...

Hogtied! When Public Defender Rian Coulter moved to Pensacola from Birmingham, she thought she’d escaped the specter of a vicious serial killer preying on young women. A killer that was never caught.  Unaware that the horror has followed her to her new home, Rian juggles her caseload...

The Accessible Guide to Modern Wireless Communication for Undergraduates, Graduates, and Practicing Electrical Engineers   Wireless communication is a critical discipline of electrical engineering and computer science, yet the concepts have remained elusive for students who are not...

Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original...

The Definitive, Comprehensive Guide to Cutting-Edge Millimeter Wave Wireless Design “This is a great book on mmWave systems that covers many aspects of the technology targeted for beginners all the way to the advanced users. The authors are some of the most credible scholars I know of who...

Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes...

Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching...

What do we know of masculinities in non-patriarchal societies? Indigenous peoples of the Americas and beyond come from traditions of gender equity, complementarity, and the sacred feminine, concepts that were unimaginable and shocking to Euro-western peoples at contact. "Indigenous Men and Masculinities",...

Expanding American Anthropology, 1945–1980: A Generation Reflects takes an inside look at American anthropology’s participation in the enormous expansion of the social sciences after World War II. During this time the discipline of anthropology itself came of age, expanding into diverse subfields,...

Research on Schools, Neighborhoods, and Communities: Toward Civic Responsibility focuses on research and theoretical developments related to the role of geography in education, human development, and health. William F. Tate IV, the Edward Mallinckrodt Distinguished University Professor in Arts &...

The novels of the South African writer J. M. Coetzee won him global recognition and the Nobel Prize in Literature in 2003. His work offers substantial pedagogical richness and challenges. Coetzee treats such themes as race, aging, gender, animal rights, power, violence, colonial history and accountability,...

Understand the fundamentals of wireless and MIMO communication with this accessible and comprehensive text. Viewing the subject through an information theory lens, but also drawing on other perspectives, it provides a sound treatment of the key concepts underpinning contemporary wireless communication...

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare...

Seven science fiction and fantasy stories about antiheroes: -A man determined to get justice for his family, no matter the cost -A gynoid with two conflicting programming directives -A teenage boy determined to protect the people who have become his friends -A monster slayer who is not everything...