Philip Kotler: 42 books
Marketing 4.0
Do tradicional ao digital
Language: Portuguese
Release Date: August 8, 2017
Este livro comprova mais uma vez por que Philip Kotler é considerado o pai do marketing moderno. Em seu livro anterior, ele explicou a transição do marketing orientado ao produto (1.0) para o focado no consumidor (2.0) e então para o centrado no ser humano (3.0), em que produtos, serviços e culturas...
by Philip Kotler
Language: Portuguese
Release Date: May 12, 2017
Language: Portuguese
Release Date: May 12, 2017
Vida e obra de Philip Kotler na área de marketing. Nesta espécie de autobiografia informal, o guru do marketing moderno reflete sobre temáticas variadas, discutindo liderança, passando por gestão e responsabilidade social. A linguagem é leve, com opiniões sobre temas atuais, além de dicas...
Confronting Capitalism
Der Kapitalismus auf dem Prüfstand Seine 14 Mängel - und wie wir sie beheben können
Language: German
Release Date: June 15, 2016
1989: Der Kommunismus ist tot, der Kapitalismus hat sich als das überlegene System erwiesen. 2008: Die Wall Street bringt die Weltwirtschaft an den Rand des Zusammenbruchs. 2015: Wir können nicht mehr die Augen vor gravierenden ökonomischen Problemen verschließen. Philip Kotler schaut ganz genau...
Democracy in Decline
Rebuilding its Future
Language: English
Release Date: June 17, 2016
Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens).
Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions...
Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
Language: English
Release Date: March 31, 2011
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for...
by Philip Kotler, Nancy R. Lee
Language: English
Release Date: November 2, 2009
Language: English
Release Date: November 2, 2009
This Element is an excerpt from Up and Out of Poverty: The Social Marketing Solution (ISBN: 9780137141005) by Philip Kotler and Nancy R. Lee. Available in print and digital formats. Why global poverty is more than an abstract moral issue: the surprising, direct impact it has on your life. ...
by Harvard Business Review, Philip Kotler, Andris Zoltners
Language: English
Release Date: May 2, 2017
Language: English
Release Date: May 2, 2017
Sales isn’t about pushing products or being efficient; it’s about building the right systems to manage and empower your salespeople.
If you read nothing else on sales, read these 10 articles. We’ve combed through hundreds of Harvard Business Review articles and selected the most important...
BSS FAQs On Marketing
Answers and advise by the gurus
Language: English
Release Date: July 1, 2012
FAQs on Marketing distills the essence of Philip Kotler’s decades of experience into an eminently readable question-and-answer format. The author draws on the thousands of questions he has been asked over the years, such as: • What are the biggest challenges marketers face today?• What skills do...
Asian Competitors
Marketing for Competitiveness in the Age of Digital Consumers
Language: English
Release Date: March 15, 2019
Today's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.
This is...
The Quintessence of Strategic Management
What You Really Need to Know to Survive in Business
Language: English
Release Date: May 18, 2016
This book provides practitioners with a basic understanding of strategy and the process of strategic management. Using academic foundations and best practices from business life, the authors present the most important strategy tools and how they interact. The book gives a concise overview over the...
Social Marketing
Behavior Change for Social Good
Language: English
Release Date: January 17, 2019
*Successful social marketing holds the power to change the world. *
For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler...
Marketing 4.0
Dal tradizionale al digitale
Language: Italian
Release Date: April 26, 2017
Da quando Marketing 3.0 ha diffuso in tutto il mondo l'idea del "marketing umanistico" nuovi strumenti e tecnologie avanzate permettono di raccogliere informazioni più precise sui nostri clienti: chi sono e come prendono le decisioni d'acquisto. Paradossalmente l'analisi dei big data consente di...
Os 10 pecados mortais do marketing
Sintomas e soluções
Language: Portuguese
Release Date: February 7, 2019
Por que 75% dos novos produtos, serviços e negócios fracassam? E por que as campanhas de marketing já não entregam os mesmos resultados? Philip Kotler, uma das maiores autoridades no tema, apresenta as respostas nesse livro que é um dos guias mais claros e práticos sobre o que fazer (e o que...
Il futuro del marketing
Investire e fare business nelle grandi città ad alto tasso di crescita
Language: Italian
Release Date: November 14, 2014
IL FUTURO DEL MARKETING rappresenta un'importante risorsa per tutti i business leader e i professionisti del marketing che vogliono dare competitività alle proprie aziende e capire come avere successo nel mercato globale. Questo libro è anche un'ottima guida per i politici che si occupano di sviluppo...