Michael Solomon: 29 books

150 powerful bite-size techniques for creating high-value brands – and keeping them strong!   Three full books of bite-size, actionable guidance on branding and marketing! Discover how to build great brands, and keep them great... ensure branding consistency everywhere from your packaging...

Between government cutbacks, shrinking endowments, and business belt-tightening, the nonprofit sector may end up being the biggest victim of today’s topsy-turvy market that few even hear about. But this does not mean that nonprofits aren’t just as vital as before--if not more so--or that yours...

There has never been a Change Management manual like this. Change Management 83 Success Secrets is not about the ins and outs of Change Management. Instead, it answers the top 83 questions that we are asked and those we come across in forums, our consultancy and education programs. It tells you...

We change our identities faster than a chameleon changes color. On Monday, you may be a Hugo Boss suit-wearing salaryman who listens to Adele, reads The Wall Street Journal, quaffs a greasy burger for lunch, and tunes in to Fox News. Come Saturday, out come the tats from underneath the starched collar,...

A brand new collection of powerful insights into building outstanding customer relationships… 4 pioneering books, now in a convenient e-format, at a great price!   4 remarkable eBooks help you develop rock-solid, high-value long-term customer relationships: levels of loyalty you thought...

"All the heavy hitters...came out for USA Noir...an important anthology of stories shrewdly culled by Johnny Temple." --New York Times Book Review (Editors' Choice) One of Zoom Street Magazine's Favorite Books of 2014 Indie Books Roundup #1 Pick, Barnes & Noble Book Blog Included...

This is the eBook version of the printed book. This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.   How you and your customers are influenced by others (from celebrities to experts to groups)…and what...

150 powerful bite-size solutions for winning entrepreneurs! Get started, find profitable customers, build great brands and marketing programs, and more!   Three full books of powerful, quick, actionable solutions for every entrepreneur! Discover how to choose, plan, launch, and grow a winning business…...

hether you run a giant corporation or work in a small business, it’s more than likely that you regularly deal with people of different cultures—from customers and suppliers to salespeople and colleagues. It simply can’t be overstated: You will have trouble succeeding in business today...

Customers demystified! How you can move them to buy...buy more...and keep on buying! The truth about what customers really want, think, and feel The truth about keeping current customers happy–and loyal The truth about the newest trends and advances in consumer behavior   Simply the best thinking...

This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.   Fully exploit the powerful human sense your marketing has overlooked for too long: scent.   As scientists continue to discover the powerful effects of...

This third issue of Down & Out: The Magazine features a new Jim Brodie story by Barry Lancet, whose novel Japantown has been optioned by J.J. Abrams and Warner Brothers for the Hollywood treatment. Here we have Brodie on a trip to his home in Japan and a quest to find out what’s going on with...

A Garden for Your Space & Your Style You can grow delicious, healthy vegetables and beautiful flowers in your urban setting. No yard? No problem, you have more options available than you think ™from containers and window boxes to raised beds and community plots. No time? No worries, there...

This is the eBook version of the printed book. This Element is an excerpt from The Truth About What Customers Want (9780137142262), by Michael R. Solomon. Available in print and digital formats.   Marketing to men, marketing to women, and marketing to “übersexuals”…   Sexual identity is an...