The Truth About What Customers Want

Business & Finance, Marketing & Sales, Customer Service, Management & Leadership, Planning & Forecasting
Cover of the book The Truth About What Customers Want by Michael R. Solomon, Pearson Education
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Author: Michael R. Solomon ISBN: 9780132701204
Publisher: Pearson Education Publication: October 16, 2008
Imprint: FT Press Language: English
Author: Michael R. Solomon
ISBN: 9780132701204
Publisher: Pearson Education
Publication: October 16, 2008
Imprint: FT Press
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Customers demystified! How you can move them to buy...buy more...and keep on buying!

  • The truth about what customers really want, think, and feel
  • The truth about keeping current customers happy–and loyal
  • The truth about the newest trends and advances in consumer behavior

 

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

 

This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers

 

“Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”

Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker

 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Customers demystified! How you can move them to buy...buy more...and keep on buying!

 

Simply the best thinking

THE TRUTH AND NOTHING BUT THE TRUTH

 

This book reveals 50 bite-size, easy-to-use techniques for finding and keeping highly profitable customers

 

“Michael Solomon’s The Truth About What Customers Want contains great insights into consumer behavior and is a must-have tool for anyone working in a consumer-driven field. His 50 truths take the guesswork out of marketing intelligence and give insight into navigating today’s technology-driven world.”

Tim Dunphy, Senior Marketing Manager, Consumer Insights, Black & Decker

 

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