Matthew Dixon: 7 books

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that...

Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about...

Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge. Picture...

Este es un libro de ventas diferente. No se trata de resumir sólo un método de venta o mostrar las experiencias de un vendedor exitoso, sino que es el resultado de una profunda investigación acerca de los vendedores y sus características. Las conclusiones de esa extensa investigación han sido...

These twelve previously unpublished essays present innovative and practical ideas for addressing the harmful effects of sprawl. Sprawl is not only an ongoing focus of specialized magazines like Dwell; indeed, Time magazine has cited “recycling the suburbs” as the second of “Ten Ideas Changing...

Transgender Communication Studies: Histories, Trends, and Trajectories brings scholarship in transgender studies to the forefront of the communication discipline. Leland Spencer and Jamie Capuzza provide a broad foundation that documents the evolution of transgender communication studies and challenges...

An Introduction to Political Geography continues to provide a broad-based introduction to contemporary political geography for students following undergraduate degree courses in geography and related subjects. The text explores the full breadth of contemporary political geography, covering...