Jonathan Aflalo: 1 book
Aerospace Marketing Management
A Handbook for the Entire Value Chain
Language: English
Release Date: November 12, 2013
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends...
