John Mcelwee: 2 books
Showmen, Sell It Hot!
Movies as Merchandise in Golden Era Hollywood
Language: English
Release Date: July 15, 2013
A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television,...
by John McElwee
Language: English
Release Date: February 20, 2017
Language: English
Release Date: February 20, 2017
The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark....