Art of Selling Movies

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Advertising, Entertainment, Film, History & Criticism, Performing Arts
Cover of the book Art of Selling Movies by John McElwee, Paladin Communications
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Author: John McElwee ISBN: 9780998376349
Publisher: Paladin Communications Publication: February 20, 2017
Imprint: GoodKnight Books Language: English
Author: John McElwee
ISBN: 9780998376349
Publisher: Paladin Communications
Publication: February 20, 2017
Imprint: GoodKnight Books
Language: English

The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons.

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