John H Johnson: 22 books

While everyone is talking about "big data," the truth is that understanding the "little data"--the stats that underlie newspaper headlines, stock reports, weather forecasts, and so on--is what helps you make smarter decisions at work, at home, and in every aspect of your life....

◤****本書會讓你更明智、行動更快速。 **做決策或形成任何意見前，請先一讀。**◢ ──賽斯．高汀****Seth Godin ★ 數據世界生存的必備武器 ★ 多懂一點統計，為自己儲備更多力量 找出數據中的隱藏資訊，做最有利的判斷 掌握立論的根據，你會更有說服力 在數據當道時代， 培養統計素養，當聰明的數據使用者！ 大數據太龐大、離我們太遙遠， 多數人無從取得，也沒有工具和技術來處理這些海量數據。 但是，數據就圍繞在我們身邊，著著實實影響著我們每一個決定和觀念的形成。 從食品標籤到天氣預報，從你的銀行帳戶到你的醫生的辦公室…… 影響著你的健康、錢包、工作和人際關係…… 這些和我們每一天的生活密切相關的數據， 在本書中，我們稱作────「日常小數據」。 我們相信統計、相信科學、相信權威， 但是，你看到的數據可能遭到有心或無意的操作， 或者，你根本誤讀了數據。 ‧政治人物在競選廣告中有哪些話沒說出來？ ‧記者用的是精準樣本數據，還是，只是拿出支持他報導的數據？ ‧醫生說你的病是因為某種行為造成的，還是僅僅說兩者有關？ ‧行銷人員在產品包裝上強調哪些重點，又為什麼要這麼做？ ‧為什麼年報用圓餅圖顯示某些數據，卻用柱狀圖表示其他數據？ 無論是商業、政策、廣告、法律、工程、零售、教養……各式各樣的問題都能透過日常小數據找出答案。 本書沒有複雜的統計分析理論，只介紹最重要、最實用的統計觀念，幫助你避開常見的數據陷阱。 有時候，你需要知道某些數據是新聞主播希望引起你的注意、政治人物想要你的選票、廣告主想賺你的錢； 但有時候並沒有其他考量──你就是得弄清楚這些數據，才能夠理解這個世界。 各界好評／ 這本書會讓你更明智、行動更快速。做決策或形成任何意見前，請先一讀。 ──賽斯．高汀Seth...

Ethics, Literature, and Theory: An Introductory Reader brings together the work of contemporary scholars, teachers, and writers into lively discussion on the moral role of literature and the relationship between aesthetics, art, and ethics. Do the rich descriptions and narrative shapings of...

As religiously grounded moral arguments have become ever more influential factors in the national debate-particularly reinforced by recent presidential elections and the creation of the faith-based initiative office in the White House-journalists' ignorance about theological convictions has often...

Higher Education Assessments: Leadership Matters reflects the work of a select group of researchers, scholars, and practitioners in higher education assessment with the goal of identifying strategies that assist senior campus leaders as they respond to the challenges of a changing economic landscape...

There has been, and continues to be, an explosion of interest in developing new small science centers that is changing the world of museums. This handbook is designed to be a one-stop source for future and current centers, and anyone interested in the important roles these institutions play in their...

Thoroughly revised and updated, this Fourth Edition is the most comprehensive, current reference on lung cancer, with contributions from the world's foremost surgeons, radiation oncologists, medical oncologists, pulmonologists, and basic scientists. Coverage includes complete information on combined...

Shovel Ready provides a comprehensive lens through which to view the New Deal period, a fascinating and prolific time in American archaeology.   In this collection of diverse essays united by a common theme, Bernard K. Means and his contributors deliver a valuable research tool for...

This volume stands as a key general resource for archaeologists working in the region extending from Louisiana through Mississippi north to Missouri and Kentucky, and it represents an opportunity to influence for decades a large part of the archaeological work to take place in the Southeast.   The...

Intelligence professionals are employees of the government working in a business that some would consider unethical_the business of spying. This book looks at the dilemmas that exist when one is asked to perform a civil service that is in conflict with what that individual believes to be 'ethical.'...

Do historians “write their biographies” with the subjects they choose to address in their research? In this collection, editors Alan M. Kraut and David A. Gerber compiled eleven original essays by historians whose own ethnic backgrounds shaped the choices they have made about their own research...

A controversy of major proportions has spread through the church. Recent generations bear witness to the rise of "evangelical feminism"-a movement that has had a profound impact on all of life, challenging some of our basic Christian beliefs. In this new edition of an influential and award-winning...

This book focuses on using faculty mentoring to empower doctoral students to successfully complete their doctoral studies. The book is a collection of mentoring chapters showcasing professors and dissertation advisors from the most prestigious universities in the United States. They provide an extraordinary...

Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, provides original research on key issues in the field of identity management and social networking sites. The contributors to this volume draw on current research in the field and offer...