Don Peppers: 4 books

Book cover of Rules to Break and Laws to Follow

Rules to Break and Laws to Follow

How Your Business Can Beat the Crisis of Short-Termism

by Don Peppers, Martha Rogers
Language: English
Release Date: March 1, 2012

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer...
Book cover of Extreme Trust

Extreme Trust

Turning Proactive Honesty and Flawless Execution into Long-Term Profits, Revised

by Don Peppers, Martha Rogers
Language: English
Release Date: April 26, 2012

How companies can stay competitive in a world of total transparency. With their first book, 1993's The One-to-One Future, Don Peppers and Martha Rogers introduced the idea of managing interactive customer relationships, long before the Web and social networking made it standard business practice....
Book cover of Managing Customer Experience and Relationships
by Don Peppers, Martha Rogers
Language: English
Release Date: October 25, 2016

Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining...
Book cover of Do You Want to Keep Your Customers Forever?
by Joseph B. Pine, Don Peppers, Martha Rogers
Language: English
Release Date: March 1, 2010

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your...
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