Dave: 2851 books

Make your book stand out in the crowd! Getting your book into the hands of paying readers is the most important goal of a writer and with the tools offered in this book the sales of your book will increase dramatically! For the average author the marketing and promotion of their own book is...

Spiraling fuel costs, frequent power cuts, “energy wars” with fuel-rich countries holding consumers to ransom--these are just some of the issues that are helping to ensure that microgeneration of power, at the individual building level, is becoming a more and more attractive option to grid power. In...

★奧美創意人每週必讀一篇的好書。 ★盧建彰、劉軒、梁正群、吳定謙、周偉航　齊聲推薦 62篇簡單的故事，配上犀利的解析，搖醒你的「慣腦袋」！ 還在絞盡腦汁想「新」點子？ 別鬧了，這世界上根本沒有新點子！ 想要充滿創意，就得擺脫1+1=2的理性泥沼，活用1+1=3的跳接式思考。 用一根牙籤作支點，你可以跳到更遠、更妙、更吸睛的地方。 兩名男子喬裝成高級餐廳老闆，參加歐洲熱門的美食展。 他們把速食店的漢堡切成小分量，然後插上牙籤。 賣相宛若精緻法國餐點，美食專家品嘗後讚嘆不已。 一根小牙籤，就這樣翻轉了50元漢堡的價值。 創意無關先天才賦、主管賞識、預算多寡，而在於你是否能「找到一根牙籤」，串起日常中的零碎靈感，襯出你不尋常的新鮮點子。 不論你是行銷廣告人、編輯設計、創業者、學生，或是任何一位靈感碰壁的工作者，本書直搗核心，用淺明卻發人省思的故事，配以犀利又實用的建議，帶你跳往自己的一片天。 ▍大賣場為什麼要賣除草機給孕婦？ 將大數據化為巧數據，是創意的範疇。 ▍動保人士為什麼要在小海豹身上噴漆？ 追溯問題的根源，往往是創意的起點。 ▍為什麼說髒話也可以打動人心？ 想法的呈現，決定想法的影響力。 ▍紐約的流浪漢，如何解開廣告大師解不開的難題？ 掌握觀眾心理，人人都能運用廣告創意。 ▍框架效應如何綁架消費者的大腦和荷包？ 主宰脈絡就主宰選擇，不怕玻璃杯是半空或是半滿。 【各界創意人熱情推薦】 我們都需要一支牙籤，一支這本書說的牙籤。一支可以把我們裡面的美襯出來的牙籤，讓我們知道雖然我們如此渺小，卻有機會偉大。創意是這樣的東西，這本書是這樣的東西。 ──盧建彰｜廣告導演、作家 急轉彎的情節、妙語如珠的敘述…讀這本書有如看坎城國際創意節的得獎廣告影片，各個精彩、犀利、動人，而且能點燃你的創意腦細胞！ ──劉軒｜作家、講師、創業家 創意其實就是你與別人的差異：曾想過與不曾想過、敢做與不敢做、還記得與忘了。但要能重組這些差異之間的關係，才能將想法轉為產出。到了這個層次，就不妨參考他人的成功經驗。 ──周偉航｜哲學博士、「人渣文本」部落格版主 大多數的我們都在這個社會的常規下庸碌生活著，而忘記了自己的腦袋其實充滿了無數的創意。鼓起勇氣挪動腳步、跳出框框，發揮每個人獨特的創意力量，也可能是你事業或人生的轉機！ ──吳定謙｜演員、導演、作家 打開這本書，你會發現更多生命中的驚喜，更多屬於你的可能性。讀進這本書，你將喚醒蓄勢待發的潛能，為你的「創意」找到更多創意。 ──梁正群｜演員、主持人、音樂創作家 卓特不但是個高明的廣告文案寫手，也是傑出的團隊領袖。他的創意點子也可以運用在寫小說、拍電影、開發新產品、管理球隊、開創人生，以及任何你能想到的事情上。 ──英國《週日泰晤士報》 【作者簡介】 戴夫．卓特　Dave...

A CONSERVATIONIST'S DEEPLY PERSONAL AND FASCINATING REFLECTION ON OWNING AND REVITALIZING A FARM IN RURAL FRANCE A Sting in the Tale, Dave Goulson's account of a lifetime studying bees, was a powerful call to arms for nature lovers everywhere. Brilliantly reviewed, it was shortlisted for the...

How to build lasting connections through meaningful communication Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing...

To come.

This moment of perfect clarity that is the force behind all the traditional Japanese arts—from archery to flower arranging—is celebrated here in Dave Lowry's exploration of the common principles shared by calligraphy and the martial arts. Forty-two examples of Lowry's calligraphy, accompanied...

One of the most famous stories shared among health educators is credited to the great medical sociologist Irving Zola (1935-1994), and it is told from the perspective of a physician frustrated by modern medical practice. “You know,” he said, “sometimes it feels like this. There I am standing...

How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed...

A first-of-its-kind study of Protestant youth ministers reveals the hopes, frustrations, and effectiveness of today’s youth workers.Of the 7,000 youth workers assembled in 1996 under Atlanta’s Georgia Dome, a sample of 2,130 full-time youth ministers from dozens of Protestant denominations and...

One of the primary goals of a youth ministry is to help students learn to share their faith with people in their lives. However, evangelism often proves to be one of the toughest parts of student ministry. But evangelism and teenagers don’t have to be mutually exclusive terms. After two years of...

“Practical Permaculture is powerful, visceral, readable, and inspiring. It shows us how we can and should live.” —Joel Salatin, farmer and author Permaculture is more popular than ever, but it can still be a daunting concept. If you are new to permaculture and interested in learning...

A delightful celebration of cycling from renowned cartoonist and multiple-bike owner Dave Walker. With over 100 full-page cartoons that give an affectionate take on cycling in all its different forms, featuring cartoons about road cycling, mountain biking and bike ownership, via sportives and commuting - celebrating the simple pleasure of getting from A to B on two wheels.

Returning from a sailing voyage around the Pacific with Vickie, his wife, Captain Case was beginning to think his flying career was over when the phone rang. It was an old friend and fellow pilot telling him of a company in Michigan that was hiring. It had been over three years since touching the...