One Plus One Equals Three

A Masterclass in Creative Thinking

Nonfiction, Health & Well Being, Psychology, Cognitive Psychology, Business & Finance, Management & Leadership, Management
Cover of the book One Plus One Equals Three by Dave Trott, Pan Macmillan
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Author: Dave Trott ISBN: 9781447283867
Publisher: Pan Macmillan Publication: June 4, 2015
Imprint: Macmillan Language: English
Author: Dave Trott
ISBN: 9781447283867
Publisher: Pan Macmillan
Publication: June 4, 2015
Imprint: Macmillan
Language: English

How do you make something out of nothing?

Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.

From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How do you make something out of nothing?

Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions.

From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From boardroom to battlefield, these stories of unconventional wisdom from one of the world's true advertising greats are a rallying cry for anyone who wants to think differently, stand out and truly innovate.

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