Dan Kennedy: 45 books

It all begins on Christmas morning, 1978. Dan Kennedy is ten years old and wants a black Gibson Les Paul guitar, the kind Peter Frampton plays. It will be his passport to the coolest (only) band in the neighborhood—Jokerz. He doesn’t get it. Instead, his parents present him with what they think...

How do you land a sweet six-figure marketing gig at the hallowed record label known for having signed everyone from Led Zeppelin to Stone Temple Pilots? You start with a resume like Dan Kennedy's: Dressed up as a member of Kiss every Halloween Memorized Led Zeppelin IV at age ten Fronted a lip-sync...

This is not a sad tale, although it has terrifying, potentially soul-destroying, elements. Rather it is the story of a man of integrity, strength, and ingenuity who has overcome many of the scourges of our modern world – abuse and addiction – while living a productive and creative life. Dan tells...

The Return of the Moguls chronicles an important story in the making, one that will affect more than just the newspaper business—it has the power to change democracy as we know it. Over the course of a generation, the story of the daily newspaper has been an unchecked slide from record profitability...

The sudden death of a client leads private investigator Milan Jacovich (MY-lan YOCK-ovitich) and new associate Kevin “K.O.” O’Bannion behind the scenes at a harness racing track, where they find no shortage of odd characters, suspicious activities . . . and danger.Did wealthy horse owner/driver...

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset-their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots”...

Can *One *Great Presentation Make You Rich? **The answer is YES. **Packed with battle-tested strategies and formulas to craft audience-retaining powerful presentations, this *No B.S. *guide is designed to turn any ordinary business into an extraordinary sell. Millionaire maker Dan S....

Internationally recognized “millionaire-maker” Dan Kennedy leads business professionals into the post-recession economy and introduces them to the new rules, new restrictions, new obstacles, and new opportunities that lie ahead. Entrepreneurs are mentored on which current business truths and principles...

“ My research shows we are heading into a major shake-out in business that will determine the leaders for decades to come. This will REQUIRE creative marketing and positionin, and there is no better source than Dan Kennedy on this topic. His book No B.S. Guide to Trust-Based marketing is rich with...

What does it really take to get productivity from people and, by doing so, maximum profits for your business? With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his...

To avoid grabbing every business owner he meets by the shoulders and shaking them, millionaire maker Dan S. Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social...

Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach,...

THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations...

Let's face it - the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers. In this new edition of his bestselling The Ultimate Marketing Plan, industry expert...