Cova: 15 books
Colonel Henry Theodore Titus
Antebellum Soldier of Fortune and Florida Pioneer
Language: English
Release Date: July 31, 2016
Henry Theodore Titus (1822–1881) was the quintessential adventurer, soldier of fortune, and small-time entrepreneur, a man for whom any frontier—geographical, cultural, social—was an opportunity for advancement. Although born in Trenton, New Jersey, and raised in New York and Pennsylvania, Titus...
Marketing : remède ou poison ?
Les effets du marketing dans une société en crise
Language: French
Release Date: May 2, 2013
Le terme « marketing » est entré dans l’espace public. Il alimente un grand nombre de débats et de discussions animés qui sont liés, dans la plupart des cas, aux dérives les plus délétères de notre société. Cet ouvrage collectif tente de répondre à deux questions simples : le marketing...
by Bernard COVA
Language: French
Release Date: August 31, 2017
Language: French
Release Date: August 31, 2017
Les marques font partie de nos vies que nous le voulions ou non. Les marques sont présentes parmi nous et nous aident à forger nos identités. Elles nous fournissent matière à parler, à fêter, à s’engager, etc. Elles nous aident aussi à nous évader d’un quotidien qui parfois nous étouffe....
Confessions of a Gay Male Escort 4: The Go-Between
Confessions of a Gay Male Escort, #4
Language: English
Release Date: August 23, 2013
“The client’s been hot for his best friend for years,” Veronica said. “And he wants you to pretend you’re his friend while you have sex.” I stroked my chin. “How realistic do I have to be? I mean, I’m not going to get tattooed or shave my head.” Veronica laughed. “No...
Bioarchaeology of the American Southeast
Approaches to Bridging Health and Identity in the Past
Language: English
Release Date: September 25, 2018
A timely update on the state of bioarchaeological research, offering contributions to the archaeology, prehistory, and history of the southeastern United States.
Building on the 1991 publication What Mean These Bones? Studies in Southeastern Bioarchaeology, this new edited collection from Shannon...
by Bernard Cova, Robert Kozinets, Avi Shankar
Language: English
Release Date: June 25, 2012
Language: English
Release Date: June 25, 2012
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human...
by M. Tonolini, L. Solbiati, A. Martegani
Language: English
Release Date: December 6, 2012
Language: English
Release Date: December 6, 2012
In the last few years, the development of sonographic contrast agents - or "microbubbles" - has stimulated increasingly intensive studies on the rela tionships between ultrasound and contrast media. As a result, "contrast -spe cific" hardware and software systems have been...
Winning Strategies for Test Taking, Grades 3-8
A Practical Guide for Teaching Test Preparation
Language: English
Release Date: February 1, 2012
Winning Strategies for Test Taking, Grades 38 provides a fun and engaging approach for developing effective test-taking skills in children. Chapters detail the coaching of test thinkers, test-reading strategies, and questionanswer strategies.
Using various examples, planning guides, and...
Broken Bones, Broken Bodies
Bioarchaeological and Forensic Approaches for Accumulative Trauma and Violence
Language: English
Release Date: July 14, 2017
Injury recidivism is a continuing health problem in the modern clinical setting and has been part of medical literature for some time. However, it has been largely absent from forensic and bioarchaeological scholarship, despite the fact that practitioners work closely with skeletal remains and, in...
Le marche siamo noi
Navigare nella cultura del consumo
Language: Italian
Release Date: May 12, 2017
I brand vivono! Questa la tesi del volume, che si rivolge ai professionisti del marketing e del brand management, ma anche a tutti coloro che vogliano esplorare lo scenario attuale del consumo.
Marketing e competenze dei consumatori
L'approccio al mercato nel dopo-crisi
Language: Italian
Release Date: April 19, 2011
Esiste davvero un nuovo consumatore post-crisi? L’idea di tratteggiare l’avvento di un nuovo consumatore è tentazione di molti, ma appare riduttiva per capire le trasformazioni del rapporto tra imprese e mercato. Quello che certamente emerge il ruolo sempre più attivo del consumatore nella produzione...
by Bernard Cova
Language: French
Release Date: November 20, 2015
Language: French
Release Date: November 20, 2015
Les travaux de Michel Maffesoli s’inscrivent dans la lignée postmoderne qui a bouleversé les sciences sociales dans les années 70/80. Cependant, contrairement à ses collègues français qui se sont majeurement concentrés sur le postmodernisme, c’est-à-dire une perspective philosophique spécifique...
by Bernard Cova
Language: French
Release Date: November 20, 2015
Language: French
Release Date: November 20, 2015
Derrida, Deleuze et Lyotard sont indissociables dans le mouvement de pensée poststructuraliste qui à partir de la fin des années 60 a radicalement changé la façon de voir le monde et par là même de concevoir les sciences en général et les sciences sociales en particulier. L’impact de ces...
Néo-marketing
Reloaded
Language: French
Release Date: November 15, 2009
Lors de sa première édition, en 1992, Néo Marketing apparut comme un manifeste impertinent invitant à une discussion sérieuse des présupposés et des pratiques tant professionnelles qu’académiques du Marketing. En s’appuyant sur le courant postmoderne et sur l’école italienne de sociologie,...
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