C Read: 15 books

Book cover of Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top
by Nicholas A.C. Read, Dr. Stephen J. Bistritz
Language: English
Release Date: August 18, 2009

It’s the goal of every salesperson: getting access to senior client executives—the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves! With 60 years...
Book cover of Target Opportunity Selling: Top Sales Performers Reveal What Really Works
by Nicholas A.C. Read
Language: English
Release Date: December 27, 2013

A game-changing sales model that targets opportunities in every stage of today's long-lead sale Target Opportunity Selling reveals best practices based on first-hand interviews with top sales performers throughout the world. Leading sales trainer Nic Read describes what he calls the...
Book cover of Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

Selling to the C-Suite, Second Edition: What Every Executive Wants You to Know About Successfully Selling to the Top

What Every Executive Wants You to Know About Successfully Selling to the Top

by Nicholas A.C. Read, Stephen J. Bistritz, Ed.D.
Language: English
Release Date: February 21, 2018

THE CLASSIC GUIDE TO HIGH-LEVEL SELLING. Updated with new insights from global executives. How do the best salespeople become trusted advisors to top executives? How do they prepare the right message and get in front of the right influencers and decision-makers? How do they close major...
Book cover of The Portfolio Theorists

The Portfolio Theorists

von Neumann, Savage, Arrow and Markowitz

by C. Read
Language: English
Release Date: December 7, 2011

Read examines probability, risk, and uncertainty through the contributions of John von Neumann, Leonard Jimmie Savage, Kenneth Arrow and Harry Markowitz. These Portfolio Theorists provided us with a dramatic leap forward in our understanding of and insights into financial rewards under risk and uncertainty.
Book cover of The Life Cyclists

The Life Cyclists

Fisher, Keynes, Modigliani and Friedman

by C. Read
Language: English
Release Date: October 25, 2011

Read addresses the contributions of significant individuals to our understanding of financial decisions and markets. Great financial theorists created the basis for what we now know as personal finance and this volume describes four great minds in finance that forever established the role of the rate of return and life cycle decision-making.
Book cover of Walking With the Enemy
by C. Read, TLC Graphics
Language: English
Release Date: June 5, 2015

This true story is about the author’s involvement with a Bible study group that turned out to be a cult remarkably similar to the Branch Davidians of Waco, Texas, led by David Koresh. As of 28 February 1993, Read had been with them for some three years, and had grown to love and trust the leaders...
Book cover of Salt in the Blood

Salt in the Blood

A Young Man’S Obsession with the Sea

by David E.C. Read
Language: English
Release Date: November 24, 2010

Its early December when sixteen-year-old Edward Paige leans out of the train window and bids his parents farewell. Bound for London, then the south of France where he will join his first ship as a deck apprentice, Edward is about to become a man of the sea. Edward has had a yearning to go to sea for...
Book cover of The Corporate Financiers

The Corporate Financiers

Williams, Modigliani, Miller, Coase, Williamson, Alchian, Demsetz, Jensen, Meckling

by C. Read
Language: English
Release Date: November 24, 2014

The Corporate Financiers is the fifth book in a series of discussions about the great minds in the history and theory of finance. While the series addresses the contributions of scholars in our understanding of modern finance, this volume presents the ways in which a corporation creates value. More...
Book cover of The Rise of the Quants

The Rise of the Quants

Marschak, Sharpe, Black, Scholes and Merton

by C. Read
Language: English
Release Date: June 7, 2012

The third book in the Great Minds in Finance series examines the pricing of securities and the risk/reward trade off through the legends, contribution, and legacies of Jacob Marschak, William Sharpe, Fischer Black and Myron Scholes, and Robert Merton, influencing both theory and practice, answering the question 'how do we measure risk?'
Book cover of The Rise and Fall of an Economic Empire

The Rise and Fall of an Economic Empire

With Lessons for Aspiring Economies

by C. Read
Language: English
Release Date: September 29, 2010

We have seen many empires come and go. From the Roman Empire to the British Empire, we are now witnessing the decline of the US as a superpower. How do economic innovations foster global economic dominance, and how does the natural evolution of an economic empire eventually bring about its demise and replacement by other economic superpowers?
Book cover of BP and the Macondo Spill

BP and the Macondo Spill

The Complete Story

by C. Read
Language: English
Release Date: May 11, 2011

The complete story of the devastating BP oil spill of 2010. The author puts forward an objective account of what happened, a documentation of the true costs, not the hyperbolic costs, and an explanation of the science and business of the spill and its remediation.
Book cover of Tangrams

Tangrams

330 Puzzles

by Ronald C. Read
Language: English
Release Date: December 8, 2014

What is a tangram? It is more easily seen and understood than defined in words. But to put it briefly, it is a geometric dissection puzzle in which seven standard pieces (five triangles, one square, one rhomboid) are used to make images of various objects. The origin of the name is not known, but...
Book cover of Believe
by C.Read
Language: English
Release Date: September 7, 2017

Expect the unexpected. Journey the spiritual realm of mystery, wisdom, intrigue, and miracles.   The author invites each reader to expect the unexpected on this, a fantastical journey into the spiritual realm of incalculable mystery, unfathomable wisdom,powerful intrigue, and Godly miracles.
Book cover of Critical Issues in Peace and Conflict Studies

Critical Issues in Peace and Conflict Studies

Theory, Practice, and Pedagogy

by Sean Byrne, Ousmane Bakary Bâ, Thomas Boudreau
Language: English
Release Date: May 19, 2011

Critical Issues in Peace and Conflict Studies: Theory, Practice, and Pedagogy, edited by Thomas Maty-k, Jessica Senehi, and Sean Byrne, discusses critical issues in the emerging field of Peace and Conflict Studies, and suggests a framework for the future development of the field and the education...
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