Bob Etherington: 9 books

The thought of negotiating, striking a bargain, or god forbid, haggling, strikes fear in the hearts of many. This brilliant instructional guide, packed with anecdotes and advice, is written for all those people who are terrible at negotiating. Based on several years of practical and successful negotiating...

This is a quick-read instructional book, packed with anecdotes and advice for all those people who are generally terrible at negotiating and would like to do it better! Based on several years of practical and successful negotiating around the world, the approach adopted by the author in this book will...

“Cold calling” making contact with strangers is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don’t ask me to cold call!!” Yet cold calling is unavoidable and something...

Spiders, death, dentists, snakes and flying are in the list of the top ten fears of businesspeople (Book of List). But the top position is held by “public speaking”. So great is this fear that most businesspeople have a single objective: to get off the platform as soon as possible. This book,...

Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may even...

Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may even have wrecked the relationship with the customer for the long term.

Nearly everyone within a company is involved in selling at one level or another. Yet, the majority of those people are not professional frontline salespeople they have never received any training in selling or in dealing with customers. As a result, opportunities are missed and, worst, you may even...

Whether you know it or not, negotiations are constantly taking place and thus form a critical part of work life. Negotiation is relevant to discussions between colleagues, people who do not know each other, in the same organisation or different ones and between people of different experience, background,...

This book, based on a hugely successful course given to thousands of businesspeople, shows how anyone can speak with confidence to an audience of any size. Laced with humour and wit, the author emphasizes that you dont have to be a brilliant orator to be an effective speaker in business. Simply being “good” is plenty, because 95% of all business presenters are so awful!