Barry H Cohen: 4 books
Start-Up Smarts
The Thinking Entrepreneur's Guide to Starting and Growing Your Business
Language: English
Release Date: December 18, 2009
"The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?"
--Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice...
by Barry H. Cohen
Language: English
Release Date: November 13, 2013
Language: English
Release Date: November 13, 2013
Praise for the previous edition of Explaining Psychological Statistics
"I teach a master's level, one-semester statistics course, and it is a challenge to find a textbook that is at the right level. Barry Cohen's book is the best one I have found. . . . I like the fact that the chapters have...
10 Ways To Screw Up An Ad Campaign
And How to Create Ones That Work
Language: English
Release Date: May 22, 2018
10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding...
by Joan Welkowitz, Barry H. Cohen, R. Brooke Lea
Language: English
Release Date: January 10, 2012
Language: English
Release Date: January 10, 2012
A comprehensive and user-friendly introduction to statistics for behavioral science students—revised and updated
Refined over seven editions by master teachers, this book gives instructors and students alike clear examples and carefully crafted exercises to support the teaching and learning...