10 Ways To Screw Up An Ad Campaign

And How to Create Ones That Work

Business & Finance, Marketing & Sales, Direct Marketing, Advertising & Promotion
Cover of the book 10 Ways To Screw Up An Ad Campaign by Barry H Cohen, Adams Media
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Author: Barry H Cohen ISBN: 9781507209301
Publisher: Adams Media Publication: May 22, 2018
Imprint: Adams Media Language: English
Author: Barry H Cohen
ISBN: 9781507209301
Publisher: Adams Media
Publication: May 22, 2018
Imprint: Adams Media
Language: English

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.

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