Public Relations category: 887 books
Positioning Theory and Strategic Communication
A new approach to public relations research and practice
Language: English
Release Date: June 13, 2014
In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail?
Whilst positioning is not something new in public...
Public Relations
A Managerial Perspective
Language: English
Release Date: December 15, 2011
Electronic Inspection Copy available for instructors here
Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is...
Ethics in Public Relations
A Guide to Best Practice
Language: English
Release Date: April 3, 2016
Ethical practice in any professional discipline is guided by age-old philosophical perspectives, but its modern parameters are continually evolving. Ongoing developments in technology, social media and social contexts mean that public relations and its practices are constantly changing, and so do...
by Alvin C Croft
Language: English
Release Date: September 5, 2013
Language: English
Release Date: September 5, 2013
The one-of-a-kind how-to book that puts effective agency management strategies at your fingertips
The classic text that describes in detail how to successfully manage and market a public relations firm, has been completely updated with three new chapters and is now more than 50% longer. This...
International Public Relations
Negotiating Culture, Identity, and Power
Language: English
Release Date: January 18, 2007
International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix...
Pathways to Public Relations
Histories of Practice and Profession
Language: English
Release Date: April 24, 2014
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century...
by
Language: English
Release Date: December 9, 2016
Language: English
Release Date: December 9, 2016
This is the seventh volume of The National Perspectives on the Development of Public Relations: Other Voices series, which is the first to offer an authentic worldwide view of the history of public relations freed from a corporatist framework..
The series features seven books, six of which...
by Jane Johnston
Language: English
Release Date: February 12, 2016
Language: English
Release Date: February 12, 2016
In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept,...
Law for Advertising, Broadcasting, Journalism, and Public Relations
Law for Advertising, Broadcasting, Journalism, and Public Relations
Language: English
Release Date: March 7, 2013
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas of communication law...
by Carmen Maye, Roy L. Moore, Erik L. Collins
Language: English
Release Date: June 25, 2019
Language: English
Release Date: June 25, 2019
Addressing a critical need, *Advertising and Public Relations Law *explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization...
International Public Relations
Perspectives from deeply divided societies
Language: English
Release Date: August 12, 2016
International Public Relations: Perspectives from deeply divided societies is positioned at the intersection of public relations (PR) practice with socio-political environments in divided, conflict and post-conflict societies. While most studies of PR focus on the activity as it is practiced within...
Gaining Influence in Public Relations
The Role of Resistance in Practice
Language: English
Release Date: August 15, 2006
Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners...
The Fundamentals of Public Relations
A Practical Overview Of The Art and Business of Public Relations
Language: English
Release Date: July 22, 2013
The Fundamentals of Public Relations is the first practical, real world overview of the art and business of Public Relations. Robert Z. Chew, a 30-year veteran of PR agencies from New York to Singapore to California, provides the inside story on what skills are needed, where the jobs are, how to improve...
by Petra Theunissen, Helen Sissons
Language: English
Release Date: September 22, 2017
Language: English
Release Date: September 22, 2017
This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact...