Advertising and Public Relations Law

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Advertising and Public Relations Law by Carmen Maye, Roy L. Moore, Erik L. Collins, Taylor and Francis
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Author: Carmen Maye, Roy L. Moore, Erik L. Collins ISBN: 9781351051729
Publisher: Taylor and Francis Publication: June 25, 2019
Imprint: Routledge Language: English
Author: Carmen Maye, Roy L. Moore, Erik L. Collins
ISBN: 9781351051729
Publisher: Taylor and Francis
Publication: June 25, 2019
Imprint: Routledge
Language: English

Addressing a critical need, *Advertising and Public Relations Law *explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement.

Features of this edition include:

  • A new chapter on Internet-related laws affecting advertising and public relations speech.
  • History and background of major legal theories affecting professional communicators.
  • Extended excerpts from major court decisions.
  • Overviews of relevant federal and state regulatory schemes, including those promulgated and enforced by the FTC, FCC, FDA and others.
  • Appendices providing a legal glossary, a chart of the judicial system, sample model releases and copyright agreement forms.

The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Addressing a critical need, *Advertising and Public Relations Law *explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement.

Features of this edition include:

The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.

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