Marketing Sales category: 13176 books

In an era of globalization and Internet commoditization, salespeople are in danger of becoming irrelevant.In this Darwinian environment, the traditional approach of selling solutions to problems no longer creates profitable differentiation. To survive, salespeople must become agents of change and help...

Earn Top Copywriting Dollars Writing for the Health MarketThe health market is one of the most lucrative niches for copywriters - and it's growing fast. This book - written by a leading health copywriter - reveals dozens of proven strategies for writing health promotions that earn big...

Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Shopper marketing is a relatively...

Cold-calling is history—your future is in social media! The growth of LinkedIn, Twitter, and Facebook have revolutionized how business is done. Professionals of every type-including your prospective buyers-are migrating in droves to social media to find solutions. If you want their business,...

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries...

Learning how to sell cannot be pushed aside without being a sales person.Massive success in marketing is attached to becoming an expert in selling and being a great salesman.W e have seen likes of Zig Ziglar, my mentor in marketing, Brian Tracy, William Anderson becoming Great salesmen in the Marketing...

Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing...

Copywriting is one of the most essential elements of effective online marketing. Copywriting is the art and science of strategically delivering words (whether written or spoken) that get people to take some form of action. Copywriters are some of the highest-paid writers in the world.Copywriting is...

Ever since Direct Response Marketing went online, the use of One-Page Sales Letter and Squeeze Page business models has become increasingly popular. However, web copywriters know all too well that the biggest expense in life is the money you do NOT make. How does this apply to web copywriting?...

Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (73 percent), University of Teesside (Teesside Business School), course: Marketing Management, 36 entries in the bibliography, language: English, abstract:...

Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing...

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself, said Peter F. Drucker (1909 2005), a famous American writer and management consultant.The book, Marketing for Beginners gives an exhaustive explanation about the key concept of marketing,...

Bigger, Badder, Better! ATTACK OF THE KILLER MARKETING TACTICS! A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have...

Add Facebook to your marketing plan—and watch your sales grow With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute,...