Marketing Sales category: 13176 books

Cover of Waiting for Your Cat to Bark?
by Bryan Eisenberg, Jeffrey Eisenberg
Language: English
Release Date: September 9, 2007

Evolving from the premise that customers have always behaved more like cats than Pavlov's dogs, Waiting for Your Cat to Bark? examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity...
Cover of How to Write Sales Letters and Email

How to Write Sales Letters and Email

Write direct response marketing material to inform, persuade and sell!

by Paul Lima
Language: English
Release Date: May 28, 2016

Welcome to How to Write Sales Letters and Email—a book for those who want to understand the magic behind using writing and direct response marketing to promote a company, product, service, event, cause, or other item/issue. If you want to master the craft of writing direct response marketing...
Cover of Digital Sense

Digital Sense

The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience

by Travis Wright, Chris J. Snook
Language: English
Release Date: January 6, 2017

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound...
Cover of Promotional Marketing
by Roddy Mullin
Language: English
Release Date: May 15, 2018

In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online...
Cover of Sales suck... NOW WHAT?

Sales suck... NOW WHAT?

A "down & dirty" guide to sales and marketing for MICRO, MINI and SMALL businesses

by Lynda D. Kavanagh
Language: English
Release Date: September 23, 2011

If you are the owner or manager of a micro, mini or a small business who has become frustrated in not knowing if your marketing is working, then “Sales suck…NOW WHAT?" was written for you. The book examines the various components of marketing and stresses that sales is only one component. If your...
Cover of Ultimate Profits Guide To Instgram Marketing Strategies
by Laura Maya
Language: English
Release Date: December 13, 2018

Are you still struggling to promote your brand to widely scattered masses , low traffic, sporadic sales, limited reach, or sparse engagement crippling Your business success? You can drive brand awareness, grow traffic & increase sales with Instagram which has nearly 1 billion monthly active users...
Cover of Strategic Social Marketing
by Jeff French, Ross Gordon
Language: English
Release Date: April 14, 2015

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. 'For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour...
Cover of Instant Profits Guide to Video Stories Marketing Success
by Hillary Scholl
Language: English
Release Date: August 18, 2018

**You Can Drive Brand Awareness, Grow Traffic & Increase Sales with  Video Stories Marketing  ** Image and video marketing has never been more important. Video marketing is known to increase revenue by 49%. Imagine if you started getting 50% more sales in your business. What would you do with...
Cover of B2B Digital Marketing

B2B Digital Marketing

Using the Web to Market Directly to Businesses

by Michael Miller
Language: English
Release Date: March 7, 2012

The only 100% B2B-focused guide to high-profit, low-cost digital marketing!   Finally, there’s a comprehensive guide to digital marketing specifically for B2B companies. In B2B Digital Marketing, Michael Miller thoroughly explains how to use each leading digital marketing vehicle to successfully...
Cover of Street Fighter Marketing Solutions

Street Fighter Marketing Solutions

How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

by Jeff Slutsky
Language: English
Release Date: September 18, 2007

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think...
Cover of Sales: Sales Strategies: The Top 100 Best Ways To Increase Sales
by Ace McCloud
Language: English
Release Date: March 16, 2017

Are you tired of low sales and small paychecks? Do you wish you had more control over your life? Whether you want to (1) discover the world's best closing techniques (2) make a lot more money, or (3) learn how to master sales the right way, this book will teach you everything you need to know. Stop...
Cover of Social Networking: Helpful Tips On How To Use The Internet To Boost Up Business Sales
by Stephen Williams
Language: English
Release Date: November 22, 2012

Be an Internet entrepreneur by being social! The secret of making money by networking is here! Do you like your business to have a sales boost using the internet? "This was very helpful! I loved the social networking marketing tips!"- Gary S. The Internet is a...
Cover of Roots of Revenue Revealed
by Gary Beyer
Language: English
Release Date: September 30, 2013

If you are a Business Unit executive or P&L manager, you are, by definition, responsible for the profit and loss results of your organization. This often puts managers in a very awkward and uncomfortable position. To be successful they need an ability to influence revenue creation, but may discover...
Cover of Compensating the Sales Force: A Practical Guide to Designing Winning Sales Reward Programs, Second Edition
by David J. Cichelli
Language: English
Release Date: June 17, 2010

The classic guide to raising your bottom line with the perfect compensation strategy—fully revised and updated! Sales compensation WORKS! Nothing motivates a sales force better than a powerful compensation program. And when your salespeople are motivated, revenue soars. But how do...
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