Industries category: 12638 books

As the airline industry struggles to extricate itself from its latest crisis, the time has come to examine the fundamentals of airline business strategy in a more innovative way and find answers to the questions, "What went wrong?" and "Why didn't we see it coming?". Stormy Skies...

A masterclass in media studies from the creator of Grange Hill, Brookside and Hollyoaks. Described in Parliament as 'excellent' by Ed Vaizey, The Parliamentary Under-Secretary of State for Culture, Media and Sport GRANGE HILL Swimming pool disasters. Drugs, and just say ‘no’. Flying...

Ce livre est l'histoire d'une rencontre. Celle de deux personnalités, d'univers radicalement différents, qui ont pourtant des choses à se dire. D'un côté, Alexandre Malsch, ingénieur entrepreneur, cofondateur de melty. De l'autre, William Réjault, salarié dans les médias, blogueur et écrivain....

What if Canada 's so-called environmental nightmare was really an engineering triumph and the key to a stable and sustainable future? For years, Canadians have been hearing nothing but bad news out of the Athabasca Oil Sands. From 20th Century economists decrying it as a perpetual money-loser...

This book contains essential materials for both academics and practitioners in the oil - gas exploration and drilling industry. The book itself is structured based on educational research, academic analysis and practical experience contributing by all parties involved. Dr. Theodore provides a definition...

A Fortune 500 company as a pioneer of current gold-mining technology Jack H. Morris details how Newmont Mining revolutionized the gold mining industry and remains today the second largest gold miner in the world. He asserts that Newmont is the link between early gold mining and today’s technology-driven...

Deterrence--a central feature of counterterrorism security systems and a major factor in the cost-effectiveness of many security programs--is not well understood or measured. This paper offers a framework for understanding how security systems may deter or displace attacks and how to measure the relative...

When Tamara Mellon’s father lent her the seed money to start a high-end shoe company, he cautioned her: “Don’t let the accountants run your business.” Little did he know. Over the next fifteen years, the struggle between “financial” and “creative” would become one of the central themes...

When industry giants such as GE, Toyota, and Sharp and investment firms such as Goldman Sachs are making multibillion-dollar investments in clean technology, the message is clear. Developing clean technologies is no longer a social issue championed by environmentalists; it's a moneymaking enterprise...

From Ron Pernick and Clint Wilder, the authors of Clean Tech Revolution, comes the next definitive book on the Clean Tech industry. In Clean Tech Nation, they shine a light on the leaders at the forefront of the growing movement. USA Today called Pernick and Wilder’s groundbreaking first book, “one...

The Australian car industry is almost 120 years old, and has become part of the nation’s industrial and social fabric. With protection from the federal government in the early years, and co-investment more recently, the industry thrived, and dragged Australia out of the farm era and into the ranks...

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing...

So, why do YOU need a brand? One of the biggest lessons you can learn is to think of yourself not only as an artist but also as a business brand or product. You want to do this artist ‘thing’ full time? Then you HAVE to be a savvy business person too. Building a brand for yourself will give you a great advantage over others.