Basics Advertising 02: Art Direction

Business & Finance, Marketing & Sales, Advertising & Promotion, Industries & Professions, Industries
Cover of the book Basics Advertising 02: Art Direction by Nik Mahon, Bloomsbury Publishing
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Author: Nik Mahon ISBN: 9781350034563
Publisher: Bloomsbury Publishing Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts Language: English
Author: Nik Mahon
ISBN: 9781350034563
Publisher: Bloomsbury Publishing
Publication: November 2, 2017
Imprint: Bloomsbury Visual Arts
Language: English

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

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