Hospitality category: 1805 books

Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and...

Customer service – what image do you conjure up when asked to comment on this subject? Do you picture a positive encounter you experienced, or do you only see negativity – too many bad examples of poor customer service to count! Why have we become a society that has learned to settle with mediocrity?...

A direct and informative Wordbook of Idiom and Slang which is directed at giving explanation to the meaning of and the correct usage of the Australian English language. There are some words used that may offend as they have converse meanings to other English Speaking countries; however, there...

This book presents a systematic and pattern-based explanation of food tourism, focusing on how and why change could occur and what the implications could be. In the future will food tourism involve food grown in the laboratory or a more authentic experience associated with place and history? The book’s...

This book, the first on social tourism in English, provides a comprehensive analysis of the various systems and practices in support of disadvantaged people's enjoyment of tourism. Combining theory and practice and a truly European perspective, this book provides an interdisciplinary approach to examine...

As the event management field expands, there has been an emergence of a distinctive ‘events’ policy field of study and a need for more advanced texts that look at this subject with a multidisciplinary research and theoretical orientation. Events Policy: From Theory to Strategy is the first...

Trails and routes have been indispensable to travel and tourism over the centuries, helping to form the basis of mobility patterns of the past and the present. This book is the first to comprehensively examine these tourism trails from a tourism and recreation perspective. This cutting-edge volume...

The movement of Asian citizens across continents now occurs on an unprecedented scale, with a surge in Asian tourists now visiting Europe, North America, Africa and Oceania. Tourists from China, Taiwan, India, Thailand, Malaysia, and to a lesser extent Korea and Japan are meeting the citizens of cultures...

Volunteers make important contributions across the spectrum of event settings, most visibly at high profile mega events such as the Olympic Games they are volunteers are lauded as ‘Games makers’, ’unsung heroes’ and the like. Less visibly volunteers are the heart and soul of community events...

Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research...

This book explores the role of tourism as a means to express 'nation' and 'nationhood'. Based on field research in southwest and central Scotland it shows how various historical accounts, cultural icons and images, events and celebrations create a meaning of the Scottish nation. It examines the narratives,...

This book is the first to explore Arabic tourism from a business viewpoint, rather than taking a sociological, anthropological or political stance. It focuses on business planning, management and marketing destinations in the Arab World, which are topics crucial for industry stakeholders and which...

This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry’s product is delivered by small business enterprises and that many of these are located...

This ethnographic study of a California English as a Second Language program explores how the gendered life experiences of immigrant adults shape their participation in both the English language classroom and the education of their children, within the contemporary sociohistorical context of Latin American immigration to the United States.