Micro-Clusters and Networks

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, Travel
Cover of the book Micro-Clusters and Networks by Ewen Michael, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ewen Michael ISBN: 9781136377983
Publisher: Taylor and Francis Publication: October 19, 2006
Imprint: Routledge Language: English
Author: Ewen Michael
ISBN: 9781136377983
Publisher: Taylor and Francis
Publication: October 19, 2006
Imprint: Routledge
Language: English

This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry’s product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of clustering theory to promote development in micro-markets, within the paradigm of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations.

Microclusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearly has applications for many industries beyond the development of rural and regional tourism destinations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry’s product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities. The book brings together contemporary views of the potential of clustering theory to promote development in micro-markets, within the paradigm of competition, to create a new framework for regional development that might serve to enhance the growth of small-scale tourism destinations.

Microclusters and Networks provides a theoretical explanation of how and why micro-clusters come about, with chapters by specialist authors to illustrate examples of their practice in the real world; but it goes further to demonstrate not only why they work but also how community members interact to form successful clusters. The incorporation of networking theory provides the means to explain the role of local community interaction in delivering successful social outcomes. The analysis that is provided clearly has applications for many industries beyond the development of rural and regional tourism destinations.

More books from Taylor and Francis

Cover of the book Urban Social Capital by Ewen Michael
Cover of the book Experiments in Practice by Ewen Michael
Cover of the book Conscience in Politics by Ewen Michael
Cover of the book The Military Orders Volume V by Ewen Michael
Cover of the book Psychology of Driving by Ewen Michael
Cover of the book The Legality of Boxing by Ewen Michael
Cover of the book Neighborhood Politics by Ewen Michael
Cover of the book The Sentimental Theater of the French Revolution by Ewen Michael
Cover of the book Cultural Transformations and Globalization by Ewen Michael
Cover of the book Economics and HIV by Ewen Michael
Cover of the book Punishment and Crime by Ewen Michael
Cover of the book Learning with Computers by Ewen Michael
Cover of the book Diplomacy by Ewen Michael
Cover of the book The Linguistics of Laughter by Ewen Michael
Cover of the book New Interdisciplinary Landscapes in Morality and Emotion by Ewen Michael
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy