Graphic Art Design category: 1547 books

**A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an...

Facebook is certainly one of the biggest internet phenomena of recent times. It has become so huge that almost all internet users and countless others know about it or use it regularly. It is for this reason and so many others that internet marketers have jumped on the band wagon and started harnessing...

A charming, thought-provoking, hand-lettered book for fans of The Book of Awesome and Wreck This Journal from the author of Auntie Poldi and the Sicilian Lions** They amaze us and hurt us, bring us to tears and make us laugh, delight us and keep us up at night: feelings that we know only too...

Thank you for your interest in this book.  The "Easy Guide" series, is a series of books designed to help you get the foundation about a subject matter.  Time is one of our most precious resources and as such it does not comeback, for that reason Joseph Anthony created this series.  It...

Fifteen years ago, Rangina Hamidi decided to dedicate her life to helping rebuild her native Kandahar, Afghanistan. The Taliban had been driven out by American forces following 9/11, but Kandahar was a shambles. Tens of thousands of women, widowed by years of conflict, struggled to support themselves...

Was gibt es wohl Banaleres als ein Paar Schuhe? Dennoch kennt heutzutage die Hälfte der Menschheit den Gebrauch von Schuhen gar nicht. In einer Welt, in der der Schuh ein Konsumobjekt geworden ist, haben wir längst vergessen, dass unsere Urgroßeltern ihre guten Schuhe nur zu besonderen Anlässen...

They say first impressions last a lifetime. But even if it’s not that long, they still matter. Your appearance is the first thing people notice and the thing they remember about you. It may not always be fair, but you are judged based on the way you look – we all are. So it makes sense that the...

Svelte flappers in smart frocks and chic hats personify the style of the jazz Age, and this outstanding resource features hundreds of such deliciously distinctive images. Featuring selections from hard-to-find fashion catalogs published by the well-known but now-defunct B. Altman & Company, this...

The first edition of this book established itself as required reading for all those interested in the development of the fashion business. There are other books on contemporary dress, but this account gives particular weight to the commercial organization of the industry; from designer and textile...

Bias-cut Dressmaking is the best easy-to-follow guide to bias-cut clothes. It provides step-by-step instructions and diagrams for making over 40 items of clothing that are cut on the bias. The bias-cut technique is used by designers for cutting clothing to utilize the greater stretch in the bias or...

The Great Gatsby is that rare classic that inescapably defines the age from which it sprang: the Roaring '20s, an era of economic boom, stylish excess and above all an explosion of new and exciting fashions. This book chronicles the sparkling spectacle of Jazz Age fashion as it moves from the corseted...

Finally, answers to the question: How are big ideas born? Creative directors, art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture, that's not such a crazy idea. Take an intimate...

Travel back in time to the era when Carnaby Street led the world, a golden age of youthful innovation and exhilarating pop culture, and a fashion scene that defined a generation. The 1960s was one of the most exciting fashion decades of the twentieth century, during which British pop and youth...

How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made?...