Ogilvy on Advertising

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, Commercial Advertising, Business & Finance, Marketing & Sales, Advertising & Promotion, Social & Cultural Studies, Social Science
Cover of the book Ogilvy on Advertising by David Ogilvy, Knopf Doubleday Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: David Ogilvy ISBN: 9780804170055
Publisher: Knopf Doubleday Publishing Group Publication: September 11, 2013
Imprint: Vintage Language: English
Author: David Ogilvy
ISBN: 9780804170055
Publisher: Knopf Doubleday Publishing Group
Publication: September 11, 2013
Imprint: Vintage
Language: English

**A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

**A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

• How to get a job in advertising
• How to choose an agency for your product
• The secrets behind advertising that works
• How to write successful copy—and get people to read it
• Eighteen miracles of research
• What advertising can do for charities

And much, much more.

More books from Knopf Doubleday Publishing Group

Cover of the book The Palm at the End of the Mind by David Ogilvy
Cover of the book Mao by David Ogilvy
Cover of the book The Little Book of Plagiarism by David Ogilvy
Cover of the book The Clarks of Cooperstown by David Ogilvy
Cover of the book Hopper by David Ogilvy
Cover of the book Parallel Play by David Ogilvy
Cover of the book Signs and Wonders by David Ogilvy
Cover of the book An Anthropologist on Mars by David Ogilvy
Cover of the book Invitation to a Beheading by David Ogilvy
Cover of the book Main Lines, Blood Feasts, and Bad Taste by David Ogilvy
Cover of the book Leo and His Circle by David Ogilvy
Cover of the book Wagner Operas by David Ogilvy
Cover of the book She Weeps Each Time You're Born by David Ogilvy
Cover of the book Don't Tell Alfred by David Ogilvy
Cover of the book Birds of America by David Ogilvy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy