Corporate Finance category: 1651 books
Ethical Chic
The Inside Story of the Companies We Think We Love
Language: English
Release Date: June 19, 2012
In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals—oh,...
You Can't Order Change
Lessons from Jim McNerney's Turnaround at Boeing
Language: English
Release Date: December 26, 2008
The first book to explore the unique leadership style of Boeing’s acclaimed CEO
Jim McNerney was one of Jack Welch’s top protégés at General Electric and a finalist to replace the retiring Welch as CEO. McNerney lost that competition in 2001, but since then he has emerged as one of the...
by Stephen Shepard
Language: English
Release Date: August 23, 2012
Language: English
Release Date: August 23, 2012
A Top Editor’s Take on the State of Journalism Today—and His Prescient Forecast of Its Future
“This is a personal and insightful book about one of the most important questions of our time: how will journalism make the transition to the digital age? Steve Shepard made that leap bravely...
by Robert Grey Reynolds Jr
Language: English
Release Date: November 10, 2015
Language: English
Release Date: November 10, 2015
Xerox Company was exceptional during the hard economic times that accompanied the Great Depression. After losing a small amount in 1929 the business began to expand its profits and workforce. Whereas many companies were either laying off workers or trimming their hours, Xerox was working their employees...
by Bill Capodagli, Lynn Jackson
Language: English
Release Date: April 22, 2016
Language: English
Release Date: April 22, 2016
“Dream, Believe, Dare, Do . . .”
Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades.
As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return...
Free the Market!
Why Only Government Can Keep the Marketplace Competitive
Language: English
Release Date: April 16, 2009
Why we need government intervention in the free market to protect competition and encourage innovation
Starting about thirty years ago, conservatives forced an overhaul of competition policy that has loosened business rules for everything from selling products to buying competitors.
Gary Reback...
Rebuilding Empires
How Best Buy and Other Retailers are Transforming and Competing in the Digital Age of Retailing
Language: English
Release Date: December 9, 2014
Rebuilding Empires examines, through retail giants Best Buy and Target, how big box chains are constructing a new future by utilizing mobile devices, social media, and the Internet, the same technologies that once pushed them to the brink of irrelevance. This book features interviews with industry...
The Wawa Way
How a Funny Name and Six Core Values Revolutionized Convenience
Language: English
Release Date: April 15, 2014
Grahame Wood opened the first Wawa Food Market in 1964 as an outlet for Wawa dairy products. Since then, the convenience store has grown into a well-known company that competes against the biggest industry players in the world in three areas: fuel, convenience, and food, all while maintaining their...
Amazonia
Five Years at the Epicenter of the Dot.com Juggernaut
Language: English
Release Date: August 10, 2010
A “funny, contemplative” memoir of working at Amazon in the early years, when it was a struggling online bookstore (San Francisco Chronicle).
In a book that Ian Frazier has called “a fascinating and sometimes hair-raising morality tale from deep inside the Internet boom,” James Marcus,...
by Hamish McDonald
Language: English
Release Date: November 2, 2012
Language: English
Release Date: November 2, 2012
Ambani & Sons is the riveting story of one of the wealthiest families in the world. Dhirubhai Ambani was a rags-to-riches tycoon, whose company, Reliance, is now one of India's major corporations. His sons, Anil and Mukesh, took over after his death in 2002 and their respective arms of the company...
The Coffee Book
Anatomy of an Industry from Crop to the Last Drop
Language: English
Release Date: May 1, 2012
A history of coffee from the sixth century to Starbucks that’s “good to the last sentence” (Las Cruces Sun News).
One of Library Journal’s “Best Business Books”
This updated edition of The Coffee Book is jammed full of facts, figures, cartoons, and commentary covering coffee...
Selling under the Swastika
Advertising and Commercial Culture in Nazi Germany
Language: English
Release Date: December 18, 2013
Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in...
Management Innovators
The People and Ideas that Have Shaped Modern Business
Language: English
Release Date: April 16, 1998
Here is a who's who of business, thirty-one profiles of inventors, financiers, organizers, motivators, and gurus--a vivid, informative look at the history of management as seen through the lives of its most influential figures. We meet Eli Whitney, creator of the cotton gin and father of the machine...
How Disruption Brought Order
The Story of a Winning Strategy in the World of Advertising
Language: English
Release Date: September 4, 2007
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising....