Selling under the Swastika

Advertising and Commercial Culture in Nazi Germany

Business & Finance, Business Reference, Corporate History, Nonfiction, History, Germany
Cover of the book Selling under the Swastika by Pamela E. Swett, Stanford University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Pamela E. Swett ISBN: 9780804788830
Publisher: Stanford University Press Publication: December 18, 2013
Imprint: Stanford University Press Language: English
Author: Pamela E. Swett
ISBN: 9780804788830
Publisher: Stanford University Press
Publication: December 18, 2013
Imprint: Stanford University Press
Language: English

Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Selling under the Swastika is the first in-depth study of commercial advertising in the Third Reich. While scholars have focused extensively on the political propaganda that infused daily life in Nazi Germany, they have paid little attention to the role played by commercial ads and sales culture in legitimizing and stabilizing the regime. Historian Pamela Swett explores the extent of the transformation of the German ads industry from the internationally infused republican era that preceded 1933 through the relative calm of the mid-1930s and into the war years. She argues that advertisements helped to normalize the concept of a "racial community," and that individual consumption played a larger role in the Nazi worldview than is often assumed. Furthermore, Selling under the Swastika demonstrates that commercial actors at all levels, from traveling sales representatives to company executives and ad designers, enjoyed relative independence as they sought to enhance their professional status and boost profits through the manipulation of National Socialist messages.

More books from Stanford University Press

Cover of the book International Law and the Future of Freedom by Pamela E. Swett
Cover of the book The Mark of the Sacred by Pamela E. Swett
Cover of the book The Global Organ Shortage by Pamela E. Swett
Cover of the book Better Safe Than Sorry by Pamela E. Swett
Cover of the book Side Effects by Pamela E. Swett
Cover of the book The New States of Abortion Politics by Pamela E. Swett
Cover of the book The Social Imperative by Pamela E. Swett
Cover of the book The Politics of Weapons Inspections by Pamela E. Swett
Cover of the book The History of Missed Opportunities by Pamela E. Swett
Cover of the book The Power of Economists within the State by Pamela E. Swett
Cover of the book Tackling Wicked Problems in Complex Ecologies by Pamela E. Swett
Cover of the book Fighting Back by Pamela E. Swett
Cover of the book Ottoman Brothers by Pamela E. Swett
Cover of the book Breaking Through the Noise by Pamela E. Swett
Cover of the book Robinson Jeffers by Pamela E. Swett
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy