Corporate category: 1876 books
Netflixed
The Epic Battle for America's Eyeballs
Language: English
Release Date: October 11, 2012
Netflix has come a long way since 1997, when two Silicon Valley entrepreneurs, Marc Randolph and Reed Hastings, decided to start an online DVD store before most people owned a DVD player. They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150...
by Alex Taylor, Mike Jackson
Language: English
Release Date: May 4, 2010
Language: English
Release Date: May 4, 2010
Wild Ride
Inside Uber's Quest for World Domination
Language: English
Release Date: May 23, 2017
In your pocket is something amazing: a quick and easy way to summon a total stranger who will take you anywhere you’d like. In your hands is something equally amazing: the untold story of Uber’s meteoric rise, and the massive ambitions of its larger-than-life founder and CEO.
Before Travis...
Slingshot
AMD's Fight to Free an Industry from the Ruthless Grip of Intel
Language: English
Release Date: April 23, 2013
When Hector Ruiz joined AMD, quickly ascending to the CEO’s suite, he took the helm of a dynamic company that was nonetheless struggling against perceptions that it could not contend with Intel, the Goliath of the microchip industry. Though AMD’s technology, products, and pricing were keeping...
The Real Thing
Truth and Power at the Coca-Cola Company
Language: English
Release Date: February 3, 2004
A definitive history of Coca-Cola, the world’s best-known brand, by a New York Times reporter who has followed the company and who brings fresh insights to the world of Coke, telling a larger story about American business and culture
The Real Thing is a portrait of America’s most famous...
by Debbie Foster, Jack Kennedy, H.J. Heinz Company
Language: English
Release Date: October 9, 2006
Language: English
Release Date: October 9, 2006
In 1869, the American diet was a dreary affair. Kitchen staples included bread, potatoes, other root vegetables, and meat. Tomatoes�then called "love apples"�were an exotic fruit. A young 25-year-old Henry J. Heinz helped to change all of that. He established his company based on a single premise:...
by Jennifer Dawn Farley
Language: English
Release Date: August 26, 2013
Language: English
Release Date: August 26, 2013
Shaped by the Duke family�s influence and the production of bright leaf tobacco, Durham, North Carolina, over time, has transformed from the �Bull City� to the �City of Medicine.� Duke Homestead and the American Tobacco Company showcases the effect of both tobacco and the Duke family in Durham....
PEZ
From Austrian Invention to American Icon
Language: English
Release Date: August 8, 2016
The world’s one-and-only PEZ historian dispenses fun facts on the candy’s evolution from smoking substitute to childhood treat to pop culture collectible.
PEZ is an American classic and a staple of many childhood memories. Yet it originated in Austria, where PEZ began in 1927 as compressed...
by John Newhouse
Language: English
Release Date: January 16, 2007
Language: English
Release Date: January 16, 2007
The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing...
The Coke Machine
The Dirty Truth Behind the World's Favorite Soft Drink
Language: English
Release Date: September 6, 2011
The Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there.
Ever since its "I'd like to teach the world to sing" commercials from the 1970s,...
Power Failure
The Inside Story of The Collapse of Enron
Language: English
Release Date: March 25, 2003
*“They’re still trying to hide the weenie,” thought Sherron Watkins as she read a newspaper clipping about Enron two weeks before Christmas, 2001. . . It quoted [CFO] Jeff McMahon addressing the company’s creditors and cautioning them against a rash judgment. “Don’t assume that there is...
Street Fighters
The Last 72 Hours of Bear Stearns, the Toughest Firm on Wall Street
Language: English
Release Date: May 12, 2009
The acclaimed New York Times bestseller-updated for the second anniversary of the collapse of Bear Stearns
The fall of Bear Stearns in March 2008 set off a wave of global financial turmoil that continues to ripple. How could one of the oldest, most resilient firms on Wall Street go so far astray...
Breaking Rockefeller
The Incredible Story of the Ambitious Rivals Who Toppled an Oil Empire
Language: English
Release Date: May 24, 2016
The incredible tale of how ambitious oil rivals Marcus Samuel, Jr., and Henri Deterding joined forces to topple the Standard Oil empire
Marcus Samuel, Jr., is an unorthodox Jewish merchant trader. Henri Deterding is a take-no-prisoners oilman. In 1889, John D. Rockefeller is at the peak of...
DEC Is Dead, Long Live DEC
The Lasting Legacy of Digital Equipment Corporation
Language: English
Release Date: August 9, 2004
Edgar Schein is one of the founders of the organization development field, a widely respected scholar and a bestselling author • Shows how the unique culture of DEC was responsible both for its early rise and for its ultimate downfall-a real-life classical tragedy • Schein was a high-level consultant...