Boeing Versus Airbus

Nonfiction, Reference & Language, Transportation, Aviation, Commercial, Business & Finance, Business Reference, Corporate History, Industries & Professions, Industries
Cover of the book Boeing Versus Airbus by John Newhouse, Knopf Doubleday Publishing Group
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Author: John Newhouse ISBN: 9780307267269
Publisher: Knopf Doubleday Publishing Group Publication: January 16, 2007
Imprint: Vintage Language: English
Author: John Newhouse
ISBN: 9780307267269
Publisher: Knopf Doubleday Publishing Group
Publication: January 16, 2007
Imprint: Vintage
Language: English

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

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The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

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