Consumer category: 1529 books

You've no doubt heard of extreme couponing. Most people are not able to get the types of deals these "extreme couponers" do, because we live in states where there is sales tax on groceries, or store policies prohibit the use of coupons being used in certain ways. You also hear about these...

The Automotive Intelligentsia Money-Saving New-Car Guide takes an engaging step-by-step approach to choosing and acquiring a new car or truck, keeping a sharp eye on the bottom line at every turn. Included among its time-tested tips are in-depth descriptions of what buyers can expect to find in each of 11 new-vehicle categories, including capsule reviews of all available models--254 in all.

This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their agencies use the right research to drive new brand in

As an award-winning author and global business leader, David Livermore applies his social science and cultural intelligence (CQ) expertise to teach others how to thrive in increasingly multicultural workplaces and a globalized world. Now, in this essential book, he shows readers how to leverage the...

The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible,...

商業世界的近身肉搏戰，有人贏，就有人得輸。 不當掠食者，就會是獵物！ 唯有拉高視野，站在狩獵者地位思考，才能制敵機先，擁抱寬闊的發展空間！ ★英倫廣告巨擘針針見血描繪，看過就不願忘記的珍貴教導！ ★睿智且具洞察力，全球行銷戰士生存必讀寶典！ ★明快，有深度，切中根本，隨便翻開任一頁都是很棒的故事！ 兩名探險者走在叢林裡，突然傳來老虎吼聲。其中一人坐下，拿出背包裡的跑步鞋。 他的同伴說：「你瘋了！你跑不贏老虎的。」 那人回答：「我不需要跑贏老虎，我只需要跑贏你。」 或許這是一個熟悉的故事，但卻呈現一個血淋淋的事實：競爭無所不在，你沒有選擇的權利，只能找出跑得更快的方法。 英國廣告大師戴夫．卓特用最精準的62句關鍵句+62個小故事，帶你跑得更快、更有方向！他用豐富的經驗與市場競爭的心得，教你拉高視野，從略食者的角度思考，在有形與無形的競爭中獲勝。 從軍隊的對戰策略、商場襲敵致勝，到如何制止小孩變成電視兒童的教養法，甚至辦公室惡整附庸風雅老闆的妙招，他犀利傳授商場與人生的生存智慧，每一則都令人玩味不已。讀者一旦過目，就視若珍寶，希望自己永遠也不要忘記這些受用一輩子的教訓。   「根本沒有人在看」：員警上的第一堂課，對他們工作帶來巨大影響的關鍵句！ 「上帝存在細節中」：在分秒必爭的世界裡，F1賽車手公開持續獲勝的關鍵句！ 「參與和投入的差別」：要讓別人成為你的盟友，你必須先徹底執行的關鍵句！ 「你其實只對一個人說話」：任何媒體都適用，也是唯一有效的廣告關鍵句！ 「效率與效能不同之處」：抓對優先順序，生存與工作都不容忽視的關鍵句！   【作者簡介】 戴夫．卓特　Dave...

Eating sugary food, drinking alcohol and smoking cigarettes are legal activities. But politicians still use the law to discourage them. They raise their price, prohibit or limit their advertisement, restrict where they can be sold and consumed, and sometimes ban them outright. These politicians thereby...

A primer in plain English that explains how health insurance will work under the new legislation and how it will affect your care and your choices going forward. Now that "Obamacare" (as the Patient Protection and Affordable Care Act is popularly known) has become the law of the land,...

This ebook provides reproductions of Department of Veterans Affairs documents with coverage of every aspect of federal benefits for veterans, dependents and survivors, with information on eligibility, special groups outside of wartime service, documents, health care benefits and enrollment, priority...

39 curiosità sulla bevanda più amata del pianeta. I mini-ebook di Passerino Editore sono guide agili, essenziali e complete, per orientarsi nella storia del mondo.

In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes...

As the marketplace becomes more and more competitive and traditional advertising techniques become less effective, creating a tribe of people who agree with the values and goals that your business stands for is key to long-lasting success. Conversation is King highlights the seven key elements of...

The recent focus on 'the one percent', a group that has come to be associated with wealth and power, obscures where the real source of capital and power lies today. Seventy seven percent of discretionary spending - the engine that drives the American economy - comes from just 46 percent of the population....

This book is a must-read for all dentists and dental clinic employees! Lead Your Patients to Say «YES!» goes above and beyond everything you’ve already read about treatment acceptance dynamics and the management of patient objections. Both easy to read and full of concrete...