Consumer category: 1529 books
by
Language: English
Release Date: June 22, 2017
Language: English
Release Date: June 22, 2017
A comprehensive overview of contemporary economic psychology
Economic Psychology presents an accessible overview of contemporary economic psychology. The science of economic mental life and behavior is increasingly relevant as people are expected to take more responsibility for their household...
Windows 10 Guidebook
A tour into the future of computing
Language: English
Release Date: August 24, 2015
Windows 10 is really easy to use with this guide – for Windows insiders upgrading from Windows 7 or 8.1 to Windows 10, as well as for first-time users that want to learn about the operating system basics. Chapters 1 and 2 present the new and changed features in Windows 10. Furthermore, we describe...
Innovating Analytics
How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
Language: English
Release Date: September 16, 2013
How does a CEO, manager, or entrepreneur begin to sort out what defines and drives a good customer experience and how it can be measured and made actionable? If you know how well the customer experience is satisfying your customers and you know how to increase their satisfaction, you can then increase...
Customer Experience 3.0
High-Profit Strategies in the Age of Techno Service
Language: English
Release Date: August 12, 2014
Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all in order to enhance their customer service experience far beyond the meeting-the-minimum...
The Real Food Grocery Guide
Navigate the Grocery Store, Ditch Artificial and Unsafe Ingredients, Bust Nutritional Myths, and Select the Healthiest Foods Possible
Language: English
Release Date: May 1, 2017
Understand food labels and cut through myths, hype, and misleading information on "healthy" food choices. Make the best choices with The Real Food Grocery Guide.
The Real Food Grocery Guide helps you navigate every aisle of the grocery store by clearly outlining what foods are...
by Deborah Mitchell
Language: English
Release Date: December 29, 2009
Language: English
Release Date: December 29, 2009
25 MEDICAL TESTS YOUR DOCTOR SHOULD TELL YOU ABOUT ...and 15 You Can Do Yourself is an easy-to-use, up-to-date, A-to-Z guide that is a must-have reference book for any home library. This compact guide will give families the basic information they need in the most everyday medical situations, and allow...
Why Customers Really Buy
Uncovering the Emotional Triggers That Drive Sales
Language: English
Release Date: January 1, 2009
The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers.
Why Customers...
The Shopper's Guide to GI Values
The Authoritative Source of Glycemic Index Values for More Than 1,200 Foods
Language: English
Release Date: December 30, 2014
World-renowned researcher Jennie Brand-Miller and her team have changed the way the world thinks about food and nutrition. Every year, their Shopper's Guide helps thousands of readers achieve and maintain health and wellness by providing an easy guide to eating according to the glycemic index. The...
Experiential Marketing
A Practical Guide to Interactive Brand Experiences
Language: English
Release Date: December 3, 2017
The immersive brand experience is revolutionizing brand engagement. Experiential Marketing, second edition, cuts through the jargon with clear practical guidelines on how to magnify marketing strategies to a powerful new level. This book emphasizes that experiential marketing is not just about creating...
by Wayne Scraba
Language: English
Release Date: March 6, 2007
Language: English
Release Date: March 6, 2007
A guide to setting up your car for maximum handling performance on the street or strip.
This instructional handbook shows readers how to set up their street machine chassis for high performance street or amateur drag strip racing. Not only are chassis and suspension the most popular types of...
by John Howard Reid
Language: English
Release Date: April 27, 2011
Language: English
Release Date: April 27, 2011
This book details some very interesting – indeed essential – anamorphic films, plus some equally important wide-screen attractions of the 1950s and 1960s. Leading anamorphic movies covered in exhaustive detail include "And God Created Woman", "Auntie Mame", "Ballad of...
by John Howard Reid
Language: English
Release Date: May 2, 2011
Language: English
Release Date: May 2, 2011
Movies that combine American and British casts have always been very popular with film-makers, but somewhat less so with film-goers. The reason, of course, is simple. British stars always added luster to a Hollywood movie at U.K. ticket windows. But the reverse, alas, was not always 100% true. Vera-Ellen...
by John Howard Reid
Language: English
Release Date: April 7, 2011
Language: English
Release Date: April 7, 2011
I had one aim in writing this book. I wanted to bring together in one place, ALL my favorite films. This, of course, was not possible. I have so many. But I did manage to include "Alias Nick Beal" (which John Farrow regarded as the best film he ever made), plus that wonderful Technicolor...
Customer-Centric Knowledge Management
Concepts and Applications
Language: English
Release Date: August 31, 2011
Customer-Centric Knowledge Management (CCKM) is needed in order to build good customer relations and to maintain customer satisfaction and loyalty. It includes the management of processes and techniques used to collect information regarding customers' needs, wants, and expectations for the development...