Consumer category: 1529 books
The Rational Animal
How Evolution Made Us Smarter Than We Think
Language: English
Release Date: September 10, 2013
Why are Amazonian hunter-gatherers better at logic than Harvard students? Why did the Zambian president reject food donations during a famine? And why do billionaires work so hard-only to give their hard-earned money away? In this animated tour of the latest in behavioral science, psychologist Douglas...
Click
What Millions of People Are Doing Online and Why It Matters
Language: English
Release Date: September 2, 2008
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting...
Star Brands
A Brand Manager's Guide to Build, Manage & Market Brands
Language: English
Release Date: April 14, 2015
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by...
The X and Y of Buy
Sell More and Market Better by Knowing How the Sexes Shop (NelsonFree)
Language: English
Release Date: March 29, 2010
With wit, deep insight, and plenty of humor gained from her observations of male and female purchasing patterns over the years, veteran branding, marketing, and salesperson Elizabeth Pace shows readers how to increase their revenue and sell more effectively. Pace explains that you don’t need to...
Working Longer
The Solution to the Retirement Income Challenge
Language: English
Release Date: October 1, 2009
Daily headlines warn American workers that their retirement years may be far from golden. The main components of the retirement income system-Social Security and employer-provided pensions and health insurance-are in decline while the amount of income needed for a comfortable retirement continues...
by
Language: English
Release Date: September 13, 2013
Language: English
Release Date: September 13, 2013
Few events have posed as many challenges for retirement and retirement policy as the crisis of the late 2000s. At the end of the last decade, the United States experienced the Great Recession—a combination of unprecedented wealth losses and historically high unemployment increases that marked the...
The Hummer and the Mini
Navigating the Contradictions of the New Trend Landscape
Language: English
Release Date: October 5, 2006
From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy
Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled...
Co-Create
How Your Business Will Profit from Innovative and Strategic Collaboration
Language: English
Release Date: May 9, 2017
What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship...
by Vision Raval
Language: English
Release Date: June 8, 2016
Language: English
Release Date: June 8, 2016
Many freshers and experienced team members often wonders how to bring consistent business to the company they work for. This book will give basic guideline to them about where to invest their efforts and what kind of output they can expect from different IT Business Development models. This...
Corporate Creativity
Developing an Innovative Organization
Language: English
Release Date: February 23, 2010
Corporate Creativity is the ultimate guide for executives and managers looking to increase creativity and innovation in their companies. This anthology of provocative essays, drawn from the pages of Design Management Review and Design Management Journal, explores personal, team, and organizational...
by Kris Duggan, Kate Shoup
Language: English
Release Date: January 23, 2013
Language: English
Release Date: January 23, 2013
The easy way to grasp and use gamification concepts in business
Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention. Gamification can be used by any...
by Robbie Kellman Baxter
Language: English
Release Date: March 20, 2015
Language: English
Release Date: March 20, 2015
The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain
For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription...
The Everything Guide to Customer Engagement
Connect with Customers to Build Trust, Foster Loyalty, and Grow a Successful Business
Language: English
Release Date: August 8, 2014
Expert advice and strategies for winning--and keeping--customers!
Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement...
Stop, Look, & Listen
The Customer CEO Business Fable About How to Profit from the Power of Your Customers
Language: English
Release Date: April 30, 2013
Sales have dropped precipitously. The board is meeting next week. Bob, founder and long-time CEO, is urged by his team to hire an expensive management consulting firm and drastically cut costs as a last ditch effort to improve the company’s bottom line.Stop, Look, and Listen is the story of how Bob...