Consumer category: 1529 books

Sometimes we need to take a step back and re-evaluate just why do we do the strange things that we do in business, why do people behave the way they do. "How To Survive" is about taking a fresh look, in a sometimes confrontational, sarcastic, ironic, insightful, and absolutely true way, at the we we...

The iTunes audio book Number 2 Bestseller is finally available in text. Darren Kelly takes you inside the mind of your customer to show you how they buy, based on a range of emotions and lesser logical reasons. His research covers the communication process from ancient Greece to the Y Generation....

Quanto valore siamo in grado di esprimere nell'azienda in cui lavoriamo? Come possiamo concretizzare al meglio le nostre potenzialità? Quali sono le strategie per gestire i contesti di stress e competitività eccessiva? Questo libro raccoglie il know how necessario per risolvere i quesiti appena...

Questo libro nasce per dare risposte semplici, pratiche ed efficaci alle principali questioni riguardanti il neuro marketing e le sue relative influenze nella branca della neuro economia. L’obiettivo: permettere al lettore una buona comprensione dell’argomento, impiegando un testo sufficientemente...

Che cos’è il brand management e come funziona? Come si sviluppano competenze in questa materia? Quali strategie è possibile seguire per creare, amministrare e rendere vincente un marchio personale o aziendale? All'interno di questa guida troverete spiegato in modo semplice, chiaro ed esaustivo...

Chi sono i persuasori digitali? Quali sono le tecniche di web marketing occulte che utilizzano sul web? Esistono strumenti di difesa a riguardo? Tutte le risposte e molto altro ancora nel primo saggio che analizza le tecniche e le strategie alla base della persuasione online. In questa guida potrai...

La copertina di "Altreconomia" di marzo 2014 è dedicata all'etica dei makers. Un movimento che riunisce i nuovi artigiani open source, quelli che utilizzano le stampanti 3D, e che ha il suo "centro nevralgico" nei FabLab, laboratori di ricerca indipendenti e informali. L'inchiesta...

Killing Wealth, Freeing Wealth probes Bush's reckless torching and Obama's controlled burn of the great American entrepreneurial dream-then offers a plan that's flame-retardant. It speaks to the self-made millionaires next door who don't think of themselves as millionaires, though they are. Or rather,...

Kobo - Kobo Books - Kobo eReader - Kobo Best Sellers - Kobo User Guide - Kobo Store - Technology Do you own a Kobo eReader? Are you looking for new ways to utilize your Kobo? Do you want to learn how to get unlimited eBooks for your Kobo? If so the Kobo Touch:...

(Updated for 128GB iPad, Feb 2013) The iPad is quickly becoming the most popular device in the world. But with over 30 different models of iPad, you might be confused on which to pick. This guide will give you the basic knowledge you need to set you on the right course.Pro Tip Guides are not...

Facing bankruptcy?Find the prospect daunting?Unsure of what steps you need to take?The author was in this position not so long ago. Having come through relatively unscathed, he decided that there was enough official help out there, but none that explained, in simple terms, what you personally...

Thank you for your interest in this book.  The "Easy Guide" series, is a series of books designed to help you get the foundation about a subject matter.  Time is one of our most precious resources and as such it does not comeback, for that reason Joseph Anthony created this series.  It...

Investigates the current state of selling, whether this is groceries, politicians, information or motorcars. Unlike any other phenomenon, retailization reflects the complexity and diffusion of information processes and the media in the online market. The authors explore the all-pervasive nature of...

Proprietary audience development is now a core marketing responsibility. Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts...