Audience

Marketing in the Age of Subscribers, Fans and Followers

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion
Cover of the book Audience by Jeffrey K. Rohrs, Wiley
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Author: Jeffrey K. Rohrs ISBN: 9781118825570
Publisher: Wiley Publication: November 5, 2013
Imprint: Wiley Language: English
Author: Jeffrey K. Rohrs
ISBN: 9781118825570
Publisher: Wiley
Publication: November 5, 2013
Imprint: Wiley
Language: English

Proprietary audience development is now a core marketing responsibility.

Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.

With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.

As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Proprietary audience development is now a core marketing responsibility.

Every company needs audiences to survive. They are where you find new customers and develop more profitable relationships. And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.

With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative. This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term.

As content marketing professionals have discovered, the days of “build it and they will come” are long gone. If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

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