Consumer category: 1529 books
Who Can You Trust?
How Technology Brought Us Together and Why It Might Drive Us Apart
Language: English
Release Date: November 14, 2017
If you can't trust those in charge, who can you trust?
From government to business, banks to media, trust in institutions is at an all-time low. But this isn't the age of distrust--far from it.
In this revolutionary book, world-renowned trust expert Rachel Botsman reveals that we are...
Creating Competitive Advantage
Give Customers a Reason to Choose You Over Your Competitors
Language: English
Release Date: April 25, 2006
Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive...
by Marian Salzman
Language: English
Release Date: December 12, 2012
Language: English
Release Date: December 12, 2012
The “new” has never been more crucial, as the entire world, from emerging to mature economies, is now creating new products, services and experiences at an unprecedented rate. Whether you are helming an organization or developing your personal brand, your survival depends on finding new opportunities....
Can't Buy Me Like
How Authentic Customer Connections Drive Superior Results
Language: English
Release Date: March 7, 2013
Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be...
by Brigitte Yuille
Language: English
Release Date: January 5, 2013
Language: English
Release Date: January 5, 2013
Prepare to modify your spending behavior. In the book, “A Frugal You” you will learn how to organize your life and finances. First, frugality is analyzed to understand the skills and tools needed for a lifestyle adjustment. Next, common expenses are examined to help you determine areas where you...
Ethical Chic
The Inside Story of the Companies We Think We Love
Language: English
Release Date: June 19, 2012
In this age of social activism, pinpoint marketing, and immediate information, consumers demand everything from the coffee, computer, or toothpaste they buy: an affordable, reliable product manufactured by a company that doesn't pollute, saves energy, treats its workers well, and doesn't hurt animals—oh,...
Cheap
The High Cost of Discount Culture
Language: English
Release Date: July 2, 2009
A myth-shattering investigation of the true cost of America's passion for finding a better bargain
From the shuttered factories of the Rust Belt to the strip malls of the Sun Belt-and almost everywhere in between-America has been transformed by its relentless fixation on low price. This pervasive...
The Convenience Revolution
How to Deliver a Customer Service Experience that Disrupts the Competition and Creates Fierce Loyalty
Language: English
Release Date: October 2, 2018
Convenience is King
When you make it easier for customers to do business with you, they will reward you with their money, their loyalty, and their referrals.
There’s a reason they call it a convenience store – because it’s convenient! When you have to pick up a gallon of milk,...
Sweat Equity
Inside the New Economy of Mind and Body
Language: English
Release Date: March 29, 2016
Go inside the trend that spawned a multi-billion dollar industry for the top five percent
Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The...
Trial by Fire
One Man's Battle to End Corporate Greed and Save Lives
Language: English
Release Date: June 21, 2016
A Clarence Darrow Award–winning trial lawyer recounts his long career fighting big business bullies— “His corporate smackdowns are the stuff of legend” (Mark Geragos, CNN legal correspondent).
Bullied as a Jewish kid in the hardscrabble neighborhoods of Chicago, Mike Burg learned to...
Influence
How Women's Soaring Economic Power Will Transform Our World for the Better
Language: English
Release Date: May 4, 2010
In the United States and in very many nations around the world, women are on the cusp of new financial power--and evidence suggests that women will use this power to improve society in ways we can only begin to imagine. Through candid interviews and lively reporting, and with exclusive research, Dychtwald...
by John-Talmage Mathis
Language: English
Release Date: July 26, 2011
Language: English
Release Date: July 26, 2011
This is an opening for the upcoming book You Against Them.
Within this short, two perspectives are viewed - the laborer and the Corporate World. The two divisions of society. Every quarter millions are and have become unemployed, yet the Corporate "job creators" report record profits,...
Bargain Fever
How to Shop in a Discounted World
Language: English
Release Date: October 17, 2013
When Coca-Cola offered the first retail coupon in the 1880s, customers were thrilled. But today, one in four American shoppers will buy something only if it's on sale, and almost half of all merchandise carries a promotional price. The relentless pursuit of deals has totally disrupted the relationship...
Never Lose a Customer Again
Turn Any Sale into Lifelong Loyalty in 100 Days
Language: English
Release Date: April 3, 2018
Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer.
Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First...