Consumer category: 1529 books
by Vance Packard
Language: English
Release Date: July 1, 2007
Language: English
Release Date: July 1, 2007
"One of the best books around for demystifying the deliberately mysterious arts of advertising."--Salon"Fascinating, entertaining and thought-stimulating."--The New York Times Book Review"A brisk, authoritative and frightening report on how manufacturers, fundraisers and politicians...
Big Data in Practice
How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results
Language: English
Release Date: March 22, 2016
The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data.
Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required...
Call of the Mall
The Author of Why We Buy on the Geography of Shopping
Language: English
Release Date: February 9, 2004
The author of the international bestseller Why We Buy—praised by The New York Times as “a book that gives this underrated skill the respect it deserves”—now takes us to the mall, a place every American has experienced and has an opinion about.
Paco Underhill, the Margaret Mead of shopping...
Predictive Analytics
The Power to Predict Who Will Click, Buy, Lie, or Die
Language: English
Release Date: January 12, 2016
"Mesmerizing & fascinating..." **—**The Seattle Post-Intelligencer
"The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com
Award-winning | Used by over 30 universities | Translated into 9 languages
An introduction for...
We Are All Weird
The Rise of Tribes and the End of Normal
Language: English
Release Date: September 15, 2015
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Pretty weird.
Mets fans, Yankees fans, Bears fans? Definitely weird.
Face it. We’re all weird.
So why are companies...
Demand
Creating What People Love Before They Know They Want It
Language: English
Release Date: October 4, 2011
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical...
Youtility
Why Smart Marketing Is about Help Not Hype
Language: English
Release Date: June 27, 2013
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family...
Win the Crowd
Unlock the Secrets of Influence, Charisma, and Showmanship
Language: English
Release Date: March 17, 2009
Would You Like to Become More Commanding, Convincing, And Charismatic?
In this book, Steve Cohen, master magician and star of the long-running Chamber Magic show in New York City, will reveal the secrets of all great showmen and magicians—how to persuade, influence, and charm, and ultimately...
Hecho para tirar
La irracionalidad de la obsolescencia programada
Language: Spanish
Release Date: March 1, 2018
Todos hemos sufrido la experiencia, unos con la lavadora, otros con el televisor o el ordenador, de tener aparatos y equipos que se averían tras el fallo de un elemento. Por lo tanto, todos, en un momento u otro, nos hemos enfrentado, aunque a veces sin saberlo, al fenómeno de la obsolescencia programada....
Marketing Metaphoria
What Deep Metaphors Reveal About the Minds of Consumers
Language: English
Release Date: May 6, 2008
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book that reveals how to overcome...
Snoop
What Your Stuff Says About You
Language: English
Release Date: May 12, 2009
Do the things on your desk betray the thoughts on your mind? Does your dining room décor carry clues to your character? Award-winning psychologist Sam Gosling has dispatched teams of scientific investigators to poke around bedrooms and offices, check out iPods, and peek at personal websites-to see...
Zero-Resistance Selling
Achieve Extraordinary Sales Results Using World Renowned techqs Psycho Cyberneti
Language: English
Release Date: November 1, 1998
Zero-Resistance Selling is your guide to literally "reprogramming" your own self-image to help you attain your loftiest selling and career goals. You'll find step-by-step strategies to harness the power of your imagination to wipe away resistance to your sales presentations ... become an...
by Néstor García Canclini
Language: Spanish
Release Date: October 1, 2012
Language: Spanish
Release Date: October 1, 2012
Ensayo de duivulgación científica que explora la relación entre las nuevas maneras de consumo de la actualidad con la responsabilidad ciudadana.
"Consumidores y ciudadanos es un parteaguas en los estudios sobre ciudadanía y cultura. Alejándose tanto de la descalificación del consumo...
Delight Your Customers
7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary
Language: English
Release Date: July 19, 2013
If you want to know how strong your company’s customer service is, ask your employees to describe what their work entails. Then pay attention to whether they simply list their duties and tasks or if they speak to the true essence of their job--to create delighted customers who will be less price...